Upwork Lead Generation Specialist

Upwork Lead Generation Specialist

Asad Hameed

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MaxusX, a cutting-edge digital marketing agency, is seeking a Lead Generation Specialist to help drive our client acquisition strategy through platforms like Upwork and other freelancing channels. This individual will play a key role in identifying potential clients, submitting compelling proposals, and supporting our sales efforts to convert leads into long-term business relationships. With US-based operations and a site office in DHA Phase 6, Lahore, we are looking for a motivated, proactive person to contribute to our expansion and success.

Key Responsibilities

  • Upwork Profile Management:
    • Optimize and manage MaxusX’s Upwork profile to attract high-quality clients.
    • Monitor job postings regularly to identify relevant opportunities related to MaxusX’s digital marketing services.
  • Proposal Writing:
    • Craft tailored, engaging proposals that respond to client requirements on Upwork and other freelancing platforms.
    • Highlight MaxusX’s unique value propositions in services like SEO, PPC, social media marketing, and content marketing.
  • Client Communication:
    • Initiate and nurture conversations with potential clients through Upwork and other platforms.
    • Respond promptly to inquiries, follow up effectively, and maintain engagement throughout the lead nurturing process.
  • Lead Qualification:
    • Evaluate potential clients to determine alignment with MaxusX’s services and the value they can bring.
    • Maintain a well-organized pipeline of qualified leads to support the sales team’s conversion efforts.
  • Database Management:
    • Keep the CRM (e.g., HubSpot) up to date with accurate and detailed lead information.
    • Segment leads by industry, company size, and potential business value to tailor follow-up strategies.
  • Analytics and Reporting:
    • Track performance metrics and lead generation results on platforms like Upwork.
    • Provide regular reports on lead generation activities, identifying areas for improvement or adjustment.
  • Collaboration:
    • Work closely with the sales and marketing teams to ensure alignment on campaign goals and strategies.
    • Coordinate with the content team to create engaging material for proposals and outreach messages.

Qualifications

  • Experience:
    • Proven experience in lead generation, particularly on Upwork or similar freelancing platforms (1+ years preferred).
    • Familiarity with tools such as HubSpot or other CRM software is an advantage.
  • Skills:
    • Strong written and verbal English communication skills with a focus on crafting compelling proposals and outreach messages.
    • Analytical mindset to interpret data, track performance, and optimize strategies.
    • Attention to detail and an ability to follow up on leads consistently and effectively.
  • Knowledge:
    • Solid understanding of the US market, particularly in the digital marketing domain.
    • Awareness of lead generation best practices and trends, especially on freelancing platforms like Upwork.
  • Attributes:
    • Self-motivated and results-driven, with the ability to work independently and as part of a team.
    • Exceptional organizational and time-management skills to effectively manage multiple tasks and deadlines.

What We Offer

  • Competitive salary with performance-based bonuses.
  • Career development opportunities with a dynamic and growing company.
  • Training and support to help enhance your skills in digital marketing and sales.
  • A collaborative and supportive work environment where your ideas and contributions are valued.

How to Apply

Interested candidates can apply through the following method:

  1. Submit your updated CV with relevant work experience, qualifications, and skills by email or through our online platform
  2. Include clear contact information so we can follow up on your application.
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