HR POD, a leading global talent acquisition company, is seeking a highly skilled Digital Marketing Analyst to join our team in Lahore. This pivotal role will be responsible for analyzing and optimizing digital marketing campaigns across various platforms to drive traffic and conversions, providing strategic insights and helping our clients achieve superior ROI.
As a Digital Marketing Analyst, you will work with affiliate partners and internal teams, utilizing advanced digital marketing tools and strategies, such as PPC, SEO, and affiliate marketing. If you’re a data-driven professional with a strong background in digital marketing and keen to contribute to the success of innovative campaigns, we’d love to meet you.
Responsibilities
- Affiliate Marketing Management: Build and maintain strong relationships with affiliate partners, ensuring alignment with company objectives. Track affiliate performance metrics like conversion rates, ROI, and sales to optimize campaigns.
- Data-Driven Campaign Analysis: Use analytical tools like Google Analytics, Tableau, and Data Studio to track and evaluate the performance of PPC and affiliate marketing campaigns. Adjust strategies based on performance data to enhance results.
- Develop PPC Campaigns: Plan and execute paid campaigns across search, display, and programmatic platforms (including Pmax). Optimize and monitor the performance of these campaigns for maximum ROI.
- Performance Tracking & Reporting: Monitor key performance indicators (KPIs) of all digital marketing efforts. Regularly present actionable insights based on data analysis to senior management and clients.
- Strategic Insights: Develop insights from data analysis that lead to optimized digital marketing strategies and overall campaign improvements.
- Market Trend Analysis: Stay updated on digital media trends to adapt and optimize marketing strategies accordingly.
- Collaboration: Work closely with the marketing team, senior managers, and external partners to ensure alignment on campaign goals and performance.
Qualifications
- Educational Background: Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- Experience: 5+ years of experience in PPC and affiliate marketing, with a proven track record of managing successful campaigns.
- Tools Expertise: Proficient in using analytical and reporting tools such as Google Analytics, Tableau, and Google Data Studio.
- Digital Marketing Expertise: Deep understanding of digital marketing platforms, including social media, paid search, SEO, and display advertising.
- Analytical Skills: Ability to analyze data, identify trends, and provide actionable insights that drive business decisions.
- Communication Skills: Excellent communication and presentation skills, with the ability to convey data insights to both technical and non-technical stakeholders.
- Teamwork: Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
- Self-Motivated: Proactive, results-driven, and able to work independently to meet goals and deadlines.
Benefits
- Competitive Salary: Competitive compensation aligned with skills and experience.
- Career Growth: Opportunity to develop your career within a rapidly growing digital marketing landscape.
- Learning & Development: Continuous training opportunities to enhance your technical and strategic skills.
- Work Environment: Collaborative, dynamic, and innovative workplace where your contributions will drive real impact.
- Employee Perks: Additional benefits as per company policy (to be discussed during the interview).
Application Instructions
Interested candidates should submit their updated CV to the email address provided in the image. Ensure that your CV includes:
- Relevant work experience, particularly in digital marketing, PPC, and affiliate marketing.
- Qualifications related to marketing and analytics tools.
- A summary of your experience with campaign management and performance optimization.
Alternatively, candidates can apply through the company website. Shortlisted candidates will be contacted for an interview.
Asad Hameed is an inspiring professional who advanced from salesman to Managing Director of a renowned print media company with 200 employees in just eight years. His journey reflects his ability to align personal skills and education with career goals, showcasing exceptional dedication and strategic growth. Asad’s expertise lies in helping others unlock their potential, craft impactful job applications, and achieve success. His story serves as a guide for professionals striving to excel in competitive industries.
Latest posts by Asad Hameed (see all)
- Associate Product Manager (Scrum Master) – Join BoolMind in Lahore - January 23, 2025
- Sr. Factory Reporting & Operations Specialist – Haier Pakistan - January 23, 2025
- Senior Education Consultant – ABN Overseas Education - January 23, 2025
Apply for this job