Mobile App Promotion Expert

Mobile App Promotion Expert

Asad Hameed

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Topics we cover!
1 Key Responsibilities
2 Qualifications
3 Benefits
4 Application Instructions

AI4LYF is on a mission to revolutionize healthcare by transforming reactive “sick care” into proactive “health care” using groundbreaking innovations in AI and connectivity. We are looking for a Mobile App Promotion Expert with expertise in customer acquisition and growth to join our Lahore team. This role involves spearheading user acquisition, boosting app discoverability, and maximizing user engagement for our innovative health-tech apps, particularly for chronic respiratory conditions. If you’re a creative, data-driven marketer with experience in mobile app promotion, this is your opportunity to make a tangible difference in global healthcare.

Key Responsibilities

  1. User Acquisition Strategy
    • Develop and execute targeted strategies to acquire users and optimize cost-per-install (CPI) for the apps.
    • Identify high-impact marketing channels like paid ads, SEO, social media, influencer partnerships, and affiliate marketing.
    • Implement App Store Optimization (ASO) tactics to increase visibility and boost app downloads.
    • Create referral and incentive programs to foster organic growth.
  2. Cross-Platform Marketing Campaigns
    • Design and manage multi-channel marketing campaigns across Google Ads, Facebook Ads, TikTok, YouTube, and other relevant platforms.
    • Position AI4LYF’s apps as the go-to platform for AI-powered healthcare and chronic disease management.
    • Collaborate with content creators to produce engaging, educational material aimed at our target audience.
  3. User Retention and Engagement
    • Develop data-driven strategies to maximize user retention, using features such as personalized notifications, symptom tracking, and tailored schedules.
    • Implement push notification campaigns to engage users without overwhelming them.
    • Work with the product team to incorporate user feedback and refine app onboarding experiences.
  4. Revenue Growth Initiatives
    • Drive revenue through affiliate marketing campaigns with platforms like Amazon, iHerb, and Vitacost.
    • Create optimized campaigns to convert users into buyers of partner products and track their success.
    • Analyze conversion rates and refine campaigns to improve ROI and revenue generation.
  5. Metrics and Analytics
    • Track, analyze, and report on KPIs such as downloads, user engagement, retention, subscriptions, and affiliate revenue.
    • Use platforms like Firebase, Google Analytics, and A/B testing tools to refine marketing strategies.
    • Continuously iterate marketing campaigns based on performance metrics and market feedback.

Qualifications

Required Skills:

  • Proven expertise in customer acquisition and growth marketing, ideally for mobile apps or in the health-tech space.
  • Advanced proficiency in digital advertising platforms such as Google Ads, TikTok Ads, and Facebook Ads.
  • Strong understanding of App Store Optimization (ASO) and SEO strategies to improve visibility and download rates.
  • Proficient in using analytics tools like Google Analytics, Firebase, and A/B testing platforms.
  • Strong creative problem-solving abilities and experience executing innovative campaigns across multiple channels.
  • Excellent communication skills, with the ability to collaborate cross-functionally with product teams, designers, and other stakeholders.

Preferred Qualifications:

  • Experience in the health, wellness, or lifestyle app sectors is highly preferred.
  • Familiarity with affiliate marketing programs like Amazon Associates and iHerb Affiliate Program.
  • A Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field is a plus.

Benefits

  • Competitive Salary: Offered based on qualifications and experience.
  • Performance-Based Incentives: Attractive rewards for meeting key KPIs and company goals.
  • Signing Bonus: A 4-month salary bonus upon achieving probation milestones.
  • Stock Options: For employees who make significant contributions to the company’s success.
  • Work in an Innovative Environment: Be part of a fast-paced, creative, and mission-driven health-tech company.
  • Career Growth: Opportunities for professional development, learning, and advancement within the organization.

Application Instructions

Interested candidates should:

  1. Submit their resume, portfolio, and a brief cover letter to hr@aiforlife.ai.
  2. In your application, highlight:
    • Why you are the ideal candidate for the role.
    • A sample customer acquisition strategy for app launch.
    • Example campaigns you have managed, detailing key results.
  3. Bonus Task: Include a mock social media post or campaign concept to drive app downloads tailored to platforms like TikTok or Instagram, targeting asthma or COPD patients worldwide.
Asad Hameed
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