British American Tobacco Pakistan is offering an exciting opportunity for an SEO Executive to join our team in Lahore. Although this role is for future hiring, we are collecting applications in anticipation of upcoming openings. If you are a strong fit for the position, you will be contacted with the next steps in the hiring process. This role is ideal for an experienced SEO professional who thrives in a fast-paced environment, particularly within the FMCG and e-commerce sectors.
Key Responsibilities
As an SEO Executive, you will be responsible for the following:
- On-page & Off-page Optimization:
- Conduct keyword research to identify key phrases for optimization and improve website rankings.
- Optimize web content, meta tags, headings, URLs, and images to enhance SEO and user experience.
- Implement off-page strategies like link building, social bookmarking, and directory submissions to enhance visibility and website authority.
- Technical SEO Analysis:
- Perform regular technical SEO audits and resolve issues related to site speed, crawl errors, indexing problems, etc.
- Work with developers to improve site architecture, internal linking, and implement best practices for technical SEO (e.g., canonical tags).
- Optimize the website for mobile responsiveness and ensure quick load times.
- SEO Reporting & Analytics:
- Use SEO tools (Google Analytics, Google Search Console, SEMrush, Moz) to track organic traffic, rankings, backlinks, and other SEO performance metrics.
- Prepare and present regular reports on SEO performance, offering actionable insights for improvements.
- Monitor competitors’ SEO strategies and industry trends to stay ahead of the competition.
- SEO Strategy & Planning:
- Contribute to the development of long-term SEO strategies aligned with BAT’s business objectives.
- Partner with content creators to design content strategies that target valuable keywords and boost organic traffic.
- Implement local SEO strategies to support businesses with a physical presence in specific regions.
- Cross-functional Collaboration:
- Collaborate with marketing, content, and development teams to ensure SEO activities are fully integrated into digital strategies.
- Help drive SEO innovations and improvements that align with organizational goals.
What Are We Looking For?
- Minimum 4 years of SEO experience, particularly in FMCG and e-commerce sectors.
- Proven track record in driving successful SEO campaigns and improving organic search performance.
- Proficiency in using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz).
- Solid understanding of SEO principles, including keyword research, on-page and off-page optimization, and technical SEO.
- Hands-on experience with website optimization (image SEO, meta data optimization, site speed, etc.).
- Ability to implement SEO strategies and work collaboratively across departments like content, marketing, and development.
- Familiarity with local SEO for region-specific optimization, especially for businesses with physical locations.
- Strong understanding of SEO analytics and reporting to track, analyze, and optimize website performance.
What We Offer
- Competitive Compensation: Market-leading annual performance bonuses (subject to eligibility).
- Benefits: Comprehensive health plans, initiatives for work-life balance, transportation support, and flexible holiday plans with additional incentives.
- Career Development: Join a company that values continuous improvement. Access online learning platforms and personalized growth programs.
- Global Impact: Be part of a global company that values inclusion and empowers you to contribute to its vision.
- Diverse Working Environment: BAT’s inclusive culture emphasizes collaboration, gender equality, and opportunities for all.
- Flexible Career Growth: BAT encourages internal advancement, so your professional journey here isn’t confined by boundaries – it’s only shaped by your aspirations.
Why Join BAT?
We’re proud to be named a Global Top Employer by the Top Employers Institute for offering excellent working conditions. At BAT, collaboration, diversity, and partnerships are at the core of what we do. We thrive by enabling people from diverse backgrounds and perspectives to come together and contribute to our goals. Career breaks are seen as opportunities, not obstacles, and through our Global Returners program, we offer opportunities for professionals re-entering the workforce after a break.
Application Instructions
Interested candidates should submit their CV and cover letter to email address or apply via BAT’s career portal. Be sure to include:
- Relevant work experience, qualifications, and any certifications related to SEO.
- A cover letter or brief statement explaining your fit for the SEO Executive role, highlighting your experience in the FMCG/e-commerce industry.
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