Maxenius is an innovative IT company based in Faisalabad, focused on providing solutions that help clients unlock their full potential, enhance customer experience, and stay ahead in the fast-evolving digital landscape. As a Senior Digital Marketing Manager, you will play a key role in driving Maxenius’ digital marketing strategies, helping the company expand its reach, attract new customers, and elevate the brand’s online presence.
This is a full-time, on-site role offering the opportunity to work in a dynamic and creative environment, where your digital marketing expertise will be critical to the company’s success.
Key Responsibilities
As the Senior Digital Marketing Manager, you will be expected to:
- Develop & Implement Digital Marketing Strategies:
- Lead digital marketing campaigns and initiatives across multiple channels, including paid search, social media, email, content marketing, and SEO.
- Plan, execute, and optimize digital marketing strategies to achieve maximum engagement, reach, and conversion.
- Social Media Marketing & Lead Generation:
- Oversee social media marketing efforts, ensuring campaigns are effective and in alignment with brand goals.
- Utilize lead generation tactics to increase inbound customer acquisition and database growth.
- Web Analytics & Performance Measurement:
- Monitor web traffic and marketing performance through platforms such as Google Analytics, analyzing metrics like traffic sources, bounce rates, conversion rates, and more.
- Use data-driven insights to continuously improve campaign performance.
- Team Collaboration & Management:
- Collaborate with internal teams, including sales, design, and content, to create cohesive digital marketing strategies.
- Lead, mentor, and manage junior marketing staff, offering guidance and feedback.
- Content Strategy & Website Optimization:
- Work with content creators to develop optimized content strategies for blogs, landing pages, and social media to increase engagement and improve SEO.
- Enhance the user experience on websites, ensuring they’re optimized for conversions.
- Customer Engagement & Retention:
- Develop and maintain an engaged community of customers through effective online communications, regular content updates, and personalized marketing.
- Focus on retaining existing customers through loyalty programs and relationship-building initiatives.
Qualifications & Skills
We are seeking candidates who have the following:
- Education:
- A Bachelor’s degree in Marketing, Business Administration, or a related field.
- Experience:
- 3+ years of experience in digital marketing, social media marketing, and lead generation strategies.
- Proven track record of managing digital campaigns and marketing strategies across various platforms like Google Ads, Facebook, Instagram, LinkedIn, etc.
- Hands-on experience in web analytics and reporting using tools like Google Analytics, Google Tag Manager, and others.
- Skills:
- Expertise in Social Media Marketing, SEO, PPC, Content Marketing, and Lead Generation.
- Strong analytical skills with an ability to interpret data and generate actionable insights.
- Excellent communication and leadership abilities, with the capacity to effectively manage a team and collaborate with different departments.
- Experience with Marketing Automation tools and Customer Relationship Management (CRM) platforms.
- Soft Skills:
- Strong organizational skills with the ability to manage multiple projects at once.
- Detail-oriented, proactive, and results-driven.
- Strong problem-solving and troubleshooting skills in marketing processes and campaigns.
What We Offer
At Maxenius, we believe in nurturing talent and providing our team with opportunities to grow professionally. In return for your contributions, we offer:
- Competitive Salary: A market-competitive salary commensurate with experience.
- Health Benefits: Comprehensive healthcare benefits for you and your family.
- Professional Growth: Opportunities for continuous learning, skill development, and career advancement.
- Dynamic Work Culture: A collaborative environment that encourages innovation, creativity, and work-life balance.
- Paid Time Off: Enjoy paid leaves and holidays, plus other benefits to ensure a comfortable working experience.
Application Instructions
If you are passionate about digital marketing and looking for an exciting challenge with a forward-thinking company like Maxenius, we would love to hear from you.
- Please submit your resume and cover letter to hr@maxenius.com.
- Ensure that your CV includes details of relevant work experience, qualifications, certifications, and a brief description of your achievements.
You may also contact us at 0303-6297541 for any questions reg
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