VASL (PK) is looking for an experienced Google Ads Specialist to join our team on a part-time basis. The ideal candidate will have more than 4 years of experience managing and optimizing Google Ads campaigns, specifically for e-commerce businesses. Your expertise will play a critical role in improving ROI, driving online sales, and scaling ad performance across various Google platforms. This is a remote position with flexible working hours, making it perfect for a self-driven professional who thrives in an independent setting.
Key Responsibilities
As a Google Ads Specialist, you will be responsible for the following:
- Campaign Management: Create, manage, and optimize Google Ads campaigns across Search, Display, Shopping, and Performance Max to align with e-commerce business goals and objectives.
- Keyword Research: Conduct in-depth keyword research to identify and target high-converting keywords relevant to the brand’s products, improving campaign performance and product visibility.
- Ad Copy Creation: Develop compelling ad copies and creatives that align with brand tone and engage the target audience effectively.
- A/B Testing: Continuously test different ad creatives, bidding strategies, and audience targeting approaches to improve campaign outcomes and engagement.
- Performance Analysis: Analyze and monitor campaign performance regularly. Provide actionable insights to enhance performance, increase conversions, and reduce cost-per-acquisition (CPA).
- Budget Management: Manage ad spend efficiently to ensure positive ROI while adhering to budget constraints. Optimize campaigns to maximize results within a limited budget.
- Shopping Ads Optimization: Set up, manage, and optimize Google Shopping campaigns to enhance product visibility and drive e-commerce sales.
- Remarketing: Develop and manage remarketing campaigns to re-engage potential customers and increase conversion rates.
- Market Research: Stay updated with the latest trends, features, and changes in Google Ads, e-commerce marketing, and digital advertising strategies.
- Advanced Advertising Techniques: Utilize advanced techniques and strategies, including automation, Smart Bidding, and customer match lists, to optimize campaign performance and scaling.
Qualifications
To succeed in this role, candidates should meet the following qualifications:
- Experience: At least 4+ years of proven experience in managing Google Ads campaigns with a focus on e-commerce businesses.
- Platform Expertise: Strong hands-on experience in Google Ads Manager, Google Analytics, and Google Merchant Center.
- E-commerce Platforms Familiarity: Knowledge of e-commerce platforms such as Shopify, WooCommerce, or Magento to better understand and optimize product ads on Google.
- Technical Skills: Proficiency with Google Tag Manager, conversion tracking, and understanding how to implement and troubleshoot these tools is a plus.
- Analytical Skills: Strong ability to interpret and leverage data for decision-making, constantly adjusting strategies for optimal results.
- SEO Knowledge: Solid understanding of SEO principles and how they intersect with Google Ads for optimal search visibility and performance.
- Communication Skills: Excellent verbal and written communication skills with an acute attention to detail, ensuring campaigns are error-free and impactful.
- Independent Work: Ability to manage time effectively and work independently, ensuring all campaigns are running smoothly while meeting deadlines.
Benefits
As a part-time Google Ads Specialist at VASL (PK), you will benefit from:
- Flexible Working Hours: Work from the comfort of your own home, with a schedule that aligns with 8 PM – 12 AM Pakistan Standard Time.
- Remote Work: Enjoy the flexibility of remote work, allowing you to create an ideal work-life balance.
- Competitive Compensation: A competitive salary based on experience and expertise in Google Ads.
- Ongoing Learning: Opportunity to stay on top of the latest Google Ads features, techniques, and trends, with continuous opportunities to expand your skills.
- Impactful Work: Play a significant role in driving the success of e-commerce businesses through Google Ads, with measurable results from your campaign strategies.
Application Instructions
If you meet the qualifications and are interested in this position, please apply by following these instructions:
- Email Application: Submit your CV along with a detailed portfolio or case studies showcasing past Google Ads campaigns you have managed, particularly in the e-commerce sector
- Online Application: Alternatively, candidates can apply through the official company website, where detailed instructions for submitting applications will be provided.
Asad Hameed is an inspiring professional who advanced from salesman to Managing Director of a renowned print media company with 200 employees in just eight years. His journey reflects his ability to align personal skills and education with career goals, showcasing exceptional dedication and strategic growth. Asad’s expertise lies in helping others unlock their potential, craft impactful job applications, and achieve success. His story serves as a guide for professionals striving to excel in competitive industries.
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