Contour Software is seeking a highly skilled Digital Advertising Analyst to join our team in Lahore. This position will focus on managing, optimizing, and analyzing digital advertising campaigns across PPC (Pay-per-Click), Display, and Social Media platforms for a wide variety of clients in various industries. The ideal candidate will combine their analytical expertise with creative problem-solving to drive campaign performance and deliver measurable results. As a member of our team, you’ll also collaborate with other stakeholders and play a pivotal role in shaping successful marketing strategies for enterprise businesses. If you’re passionate about data-driven performance, innovation, and digital marketing, this is the ideal role for you.
Key Responsibilities
- Execute and Optimize Paid Media Campaigns:
- Manage all aspects of PPC, Display, and Social Advertising campaigns, including keyword research, campaign creation, targeting strategies, account setup, and continuous optimization across multiple platforms (Google Ads, Microsoft Ads, Meta Ads, etc.).
- Identify and Resolve Performance Issues:
- Monitor and analyze campaign performance to identify optimization opportunities. Troubleshoot any account setup or performance gaps, ensuring high-quality outcomes.
- Refine and Scale Campaign Strategies:
- Strategically refine campaigns for optimal results by scaling successful tactics and improving targeting on advertising channels to expand our product suite effectively.
- Collaboration and Reporting:
- Work closely with internal stakeholders to generate insights from campaign data. Deliver regular reports to clients or team members, providing actionable insights and performance updates for continuous campaign improvement.
- Stay Updated on Industry Trends:
- Keep current on the latest trends, techniques, and innovations in digital advertising to remain ahead of the competition and leverage the best practices for campaign growth and effectiveness.
- Support Strategic Decision-Making:
- Actively participate in strategy meetings and discussions, leveraging data insights to contribute to planning decisions for future campaigns.
Qualifications
- Education and Experience:
- 1 or more years of hands-on experience in digital advertising across Google Ads, Microsoft Ads, Meta Ads, and other advertising platforms.
- A Bachelor’s degree in Marketing, Business, Digital Marketing, or a related field is preferred.
- Certification as a Google Advertising Professional (basic and advanced certifications) is a strong plus.
- Skills:
- Proficiency in Microsoft Excel, including advanced features like formula creation, pivot tables, and graphing.
- Strong project management, organizational skills, and the ability to juggle multiple tasks in a fast-paced environment.
- Ability to quickly analyze data and provide insights for continuous campaign improvement.
- Detail-oriented with the ability to handle high-quality work under time constraints.
- Communication Skills:
- Strong written and verbal communication skills, capable of presenting performance results and recommendations in a clear and actionable way to both technical and non-technical audiences.
Benefits
- Competitive Salary:
- Attractive salary package with market-leading compensation.
- Medical and Health Benefits:
- Medical coverage for yourself and your dependents, including parents.
- Retirement Benefits:
- Provident Fund and profit-sharing plan for tenured employees.
- Work-Life Balance:
- Home internet subsidy, conveyance allowance, and paid leave encashment.
- Employee Perks:
- Company-provided lunch/dinner and a recreational area for in-house games.
- Professional development budget to help further your skills and career.
- Sporadic on-shore training opportunities.
- Work Environment:
- A friendly and collaborative work environment where diversity, innovation, and excellence are valued.
Job Timings
- 4:00 PM – 1:00 AM Pakistan Time
Application Instructions
Interested candidates should submit their CV along with relevant qualifications, certifications, and previous work experience to the following email address
Asad Hameed is an inspiring professional who advanced from salesman to Managing Director of a renowned print media company with 200 employees in just eight years. His journey reflects his ability to align personal skills and education with career goals, showcasing exceptional dedication and strategic growth. Asad’s expertise lies in helping others unlock their potential, craft impactful job applications, and achieve success. His story serves as a guide for professionals striving to excel in competitive industries.
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