We are looking for a results-driven and strategic Search Engine Optimization (SEO) Specialist to join our marketing team at Data digiX in Lahore. As an SEO Specialist, you will play a vital role in increasing our clients’ online presence and improving the overall ranking and performance of their websites. You will be responsible for performing comprehensive keyword research, conducting SEO audits, optimizing on-page elements, and employing link-building strategies. The ideal candidate should be knowledgeable about search engine algorithms and ranking factors, have hands-on experience with SEO tools, and possess excellent data analysis skills.
Key Responsibilities
- Keyword Research & Strategy Development:
- Conduct in-depth keyword research to identify profitable search terms and optimize content for both short-tail and long-tail keywords.
- Develop comprehensive SEO strategies tailored to client goals, industry standards, and best practices.
- On-Page SEO Optimization:
- Optimize on-page elements such as meta tags, headers, internal linking, and URL structures to improve website ranking and user experience.
- Ensure content is relevant, keyword-rich, and aligned with the target audience’s search intent.
- SEO Audits & Website Performance Analysis:
- Perform regular site audits to assess performance, identify technical SEO issues, and propose corrective actions.
- Utilize Google Analytics and other web analytics tools to measure performance and track key SEO metrics.
- Link Building:
- Develop and execute effective link-building strategies to improve domain authority and search engine ranking.
- Seek opportunities for high-quality backlinks through guest blogging, content marketing, and other strategies.
- SEO Reporting & Strategy Adjustment:
- Create and deliver comprehensive reports on the effectiveness of SEO campaigns and suggest adjustments based on data insights.
- Continuously monitor SEO trends and search engine updates to ensure strategies are up-to-date and aligned with algorithm changes.
- Collaboration & Teamwork:
- Work closely with the content, design, and development teams to ensure SEO best practices are implemented across the website.
- Communicate regularly with stakeholders to align SEO goals with business objectives and provide status updates on progress.
Qualifications
- Skills & Experience:
- Strong experience with keyword research, SEO audits, and on-page SEO tasks.
- Proficiency in link building and web analytics, with hands-on experience using SEO tools such as Google Analytics, SEMrush, Moz, or similar.
- Thorough understanding of search engine algorithms, ranking factors, and how to tailor strategies to ensure optimal rankings.
- Proven track record of driving traffic and increasing website visibility through effective SEO practices.
- Additional Requirements:
- Excellent data analysis skills to assess SEO performance, trends, and to continuously improve strategies.
- Communication skills: Strong ability to communicate SEO insights and strategies clearly to both technical and non-technical stakeholders.
- Time-management skills: Ability to prioritize and manage multiple SEO projects and deadlines.
- Educational Requirements:
- A Bachelor’s degree in Marketing, Digital Marketing, Computer Science, or a related field (preferred).
- Certifications in SEO or digital marketing (Google Analytics, SEO certification, or similar) are highly desirable.
Benefits
- Competitive Salary:
- Enjoy a market-competitive salary package aligned with your experience and skillset.
- Career Growth Opportunities:
- We value continuous learning and provide opportunities for professional development, training, and career progression within the company.
- Health & Wellness Benefits:
- Access to health insurance and wellness programs.
- Collaborative Work Environment:
- Work in a supportive and energetic team that values open communication and innovative thinking.
- Flexible Work Arrangements:
- Although this is an on-site role, we offer flexible work options where appropriate and foster a work-life balance.
Application Instructions
Interested candidates are invited to submit their CV along with relevant certifications and examples of past SEO projects to the following email address
Asad Hameed is an inspiring professional who advanced from salesman to Managing Director of a renowned print media company with 200 employees in just eight years. His journey reflects his ability to align personal skills and education with career goals, showcasing exceptional dedication and strategic growth. Asad’s expertise lies in helping others unlock their potential, craft impactful job applications, and achieve success. His story serves as a guide for professionals striving to excel in competitive industries.
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