Social Media Executive / Content Creator – ZM Trading Academy

Introduction to the Job:
ZM Trading Academy, a leading institution in financial education and trading, is hiring a Social Media Executive / Content Creator to join our team at Askari Corporate Tower, Gulberg III, Lahore. This is a full-time, on-site role designed for individuals passionate about social media, creative content, and digital marketing.

In this role, you’ll play a key part in building and enhancing our online presence. From developing social media strategies to creating engaging content, your work will help connect our brand with a growing audience. We’re looking for someone who is not only creative but also skilled in SEO and understands the dynamics of social media platforms.

Responsibilities:

1. Develop Social Media Strategies:
   • Create and implement effective social media plans aligned with our business goals.
   • Define target audiences and design content that resonates with their interests.
   • Stay updated on the latest trends, tools, and best practices in the digital space to refine strategies.
2. Content Creation:
   • Produce visually appealing and engaging content, including images, videos, infographics, and written posts, for platforms like Instagram, Facebook, LinkedIn, and Twitter.
   • Collaborate with the team to gather ideas, updates, and product details for content creation.
   • Maintain a content calendar to ensure timely and consistent posting.
3. Community Engagement:
   • Monitor social media channels for comments, mentions, and direct messages, responding promptly and professionally.
   • Engage with followers, customers, and influencers to build strong relationships and foster brand loyalty.
   • Develop strategies to encourage user-generated content and boost engagement rates.
4. SEO and Analytics:
   • Optimize social media content for search engines to improve visibility and organic reach.
   • Analyze performance metrics like engagement rates, impressions, and click-throughs to measure success.
   • Use insights to adjust strategies and maximize the impact of campaigns.
5. Trend Spotting and Innovation:
   • Stay ahead of emerging trends in social media and content marketing.
   • Introduce creative ideas and formats to make our brand stand out.

Qualifications:

To excel in this role, you should have:

• Educational Background:
  • A Bachelor’s degree in Marketing, Communications, or a related field.
• Experience:
  • At least 2 years of experience in social media management and content creation.
  • Hands-on experience with social media platforms like Facebook, Instagram, LinkedIn, and YouTube.
• Technical Skills:
  • Proficiency in graphic design tools such as Adobe Creative Suite or Canva.
  • Basic video editing skills to create engaging short videos.
  • Strong understanding of SEO principles and tools like Google Analytics.
• Soft Skills:
  • Excellent communication and writing skills.
  • Creativity and a passion for storytelling through visual and written content.
  • Ability to multitask and manage projects with tight deadlines.

Benefits:

1. Competitive Salary:
   • Enjoy a market-competitive salary that reflects your skills and experience.
2. Creative Environment:
   • Work in a supportive and innovative environment where creativity is encouraged.
3. Professional Growth:
   • Opportunities to learn and grow in the fast-paced world of digital marketing.
4. Networking Opportunities:
   • Build connections with influencers and industry professionals.
5. Work-Life Balance:
   • Enjoy a consistent schedule with no excessive overtime demands.

Applying Guide:

1. Prepare Your Resume:
   • Highlight your experience in social media management, content creation, and SEO. Mention any successful campaigns you’ve led or metrics you’ve improved.
2. Write a Tailored Cover Letter:
   • Explain why you’re passionate about social media and why you’d be a great fit for ZM Trading Academy. Provide examples of your creativity and problem-solving skills.
3. Submit Your Application:
   • Apply through the official job portal or email your resume and cover letter to the hiring manager.
4. Follow Up:
   • After applying, follow up with a polite email or message to confirm your application has been received.

FAQs:

1. What is the location for this job?
   • The role is based at Askari Corporate Tower, Main Boulevard, Gulberg III, Lahore.
2. Is this a full-time or part-time position?
   • This is a full-time, on-site role.
3. What are the required qualifications?
   • A Bachelor’s degree in Marketing or a related field, along with at least 2 years of experience in social media management and content creation.
4. What platforms will I work on?
   • You’ll manage content for platforms like Instagram, Facebook, LinkedIn, Twitter, and YouTube.
5. How can I apply?
   • Submit your resume and cover letter through the official job portal or via email. Be sure to showcase your skills and experience in social media and content creation.

• Author
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Asad Hameed

Asad Hameed is an inspiring professional who advanced from salesman to Managing Director of a renowned print media company with 200 employees in just eight years. His journey reflects his ability to align personal skills and education with career goals, showcasing exceptional dedication and strategic growth. Asad’s expertise lies in helping others unlock their potential, craft impactful job applications, and achieve success. His story serves as a guide for professionals striving to excel in competitive industries.

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