1. Introduction to the Job

RFZ Digital is looking for a Social Media Marketing Specialist to join our team in Islamabad, Pakistan. This is a full-time, on-site role for a creative and results-driven professional who can effectively manage social media channels, engage with the online community, and drive brand growth.

The ideal candidate should have a deep understanding of social media trends, content creation, and digital marketing strategies. If you are passionate about social media and love creating engaging content, this is the perfect opportunity for you to showcase your creativity and grow your career in digital marketing.

2. Key Responsibilities

As a Social Media Marketing Specialist, you will play a crucial role in shaping our brand’s online presence. Your responsibilities will include:

Social Media Strategy & Planning

Develop and execute a social media strategy that aligns with business goals.
Create a monthly content calendar with engaging posts, campaigns, and promotions.
Identify the best social media platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, etc.) to maximize audience reach.

Content Creation & Management

Design and publish engaging content, including text, images, videos, and graphics.
Collaborate with the design and marketing teams to ensure brand consistency.
Write compelling captions, headlines, and hashtags to increase engagement.

Community Engagement & Brand Awareness

Monitor and respond to comments, messages, and inquiries across all platforms.
Build relationships with followers to increase brand loyalty.
Manage online reputation and address customer concerns promptly.

Performance Analysis & Optimization

Track and analyze social media metrics (reach, engagement, traffic, and conversions).
Generate reports to measure the success of social media campaigns.
Use data-driven insights to improve content performance and audience targeting.

Paid Advertising & Campaign Management

Set up and manage social media ad campaigns to boost brand awareness and drive conversions.
Monitor ad budgets, analyze return on investment (ROI), and optimize targeting strategies.

Trend Research & Innovation

Stay updated on social media trends, tools, and best practices.
Suggest creative and innovative ideas to increase brand visibility.

Collaboration & Cross-Department Support

Work closely with the marketing, content, and sales teams to ensure consistent messaging.
Support influencer collaborations, partnerships, and social media promotions.

3. Qualifications & Requirements

To succeed in this role, you should have:

Education & Experience

Bachelor’s degree in Marketing, Communications, Business, or a related field.
1-3 years of experience as a Social Media Specialist or in a similar role.

Technical Skills

Expertise in managing social media platforms: Instagram, Facebook, LinkedIn, TikTok, Twitter, and YouTube.
Knowledge of social media scheduling tools like Hootsuite, Buffer, or Sprout Social.
Experience in Facebook Ads, Instagram Ads, and LinkedIn Advertising.
Ability to analyze social media performance using Google Analytics, Meta Business Suite, and social media insights tools.

Soft Skills

Excellent written and verbal communication skills for engaging content creation.
Creativity and attention to detail in designing social media posts.
Ability to multitask and meet deadlines in a fast-paced environment.
A passion for brand building, storytelling, and audience engagement.

Bonus Skills (Preferred but Not Required)

Basic knowledge of SEO, SEM, and content marketing.
Familiarity with graphic design tools like Canva, Adobe Photoshop, or Illustrator.

4. Benefits & Perks

We value our employees and offer a competitive benefits package, including:

Attractive Salary Package based on skills and experience.
Medical Insurance for employee health coverage.
Performance-Based Bonuses for outstanding work.
Paid Leaves, including sick leave, casual leave, and annual leave.
Career Growth Opportunities with training and skill development programs.
A creative and supportive work environment to enhance learning and professional development.

5. How to Apply?

If you are ready to join our team and take your social media marketing career to the next level, follow these steps:

Update Your Resume – Highlight your experience, skills, and achievements in social media marketing.
Prepare a Portfolio – Showcase your previous work, including social media posts, campaigns, and any ad projects.
Submit Your Application – Apply directly through the company’s website or job portal.
Application Deadline – Apply as soon as possible before positions are filled.
Interview Process – Shortlisted candidates will be contacted for a virtual or in-person interview.

Join RFZ Digital and be part of a dynamic and innovative team working on exciting social media campaigns!

Frequently Asked Questions (FAQs)

1. What does a Social Media Marketing Specialist do?

A Social Media Marketing Specialist manages social media accounts, creates engaging content, analyzes performance metrics, and runs ad campaigns to boost brand awareness and engagement.

2. Do I need a degree in marketing to apply for this job?

A degree in Marketing, Communications, or a related field is preferred, but relevant experience in social media management is more important.

3. Which social media platforms will I be working on?

You will work on Instagram, Facebook, LinkedIn, Twitter, and TikTok, among others. Experience with YouTube marketing is a plus.

4. What tools should I be familiar with?

Familiarity with Hootsuite, Buffer, Canva, Meta Business Suite, and Google Analytics will be beneficial.

5. Is remote work available for this position?

No, this is a full-time, on-site job based in Islamabad, Pakistan.

6. What is the hiring process like?

The process includes resume screening, an interview, and a skills assessment. Shortlisted candidates will be contacted for the next steps.

Author
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Asad Hameed

Asad Hameed is an inspiring professional who advanced from salesman to Managing Director of a renowned print media company with 200 employees in just eight years. His journey reflects his ability to align personal skills and education with career goals, showcasing exceptional dedication and strategic growth. Asad’s expertise lies in helping others unlock their potential, craft impactful job applications, and achieve success. His story serves as a guide for professionals striving to excel in competitive industries.

Social Media Marketing Specialist | Islamabad, Pakistan