Braintrust is a company committed to delivering exceptional e-commerce experiences that engage audiences, inspire action, and drive measurable results. We are looking for a Direct Response Copywriter who can harness the power of AI tools like Claude AI and ChatGPT, combined with thorough product research, to create high-converting copy that accelerates customer acquisition, retention, and revenue growth. If you have at least four years of professional experience in e-commerce copywriting and thrive in a results-driven, creative environment, we want to hear from you.
Key Responsibilities
- Product Research & Copy Development (20%)
- Conduct detailed product research to identify Unique Selling Propositions (USPs) and mechanisms that distinguish products in the market.
- Create compelling landing pages, email sequences, and ad copy that leverage AI tools like Claude AI and ChatGPT to craft high-converting content.
- Collaborate with design teams to ensure seamless integration of copy and visuals.
- Ongoing Campaign Optimization (80%)
- Write and optimize product descriptions and copy following e-commerce SEO best practices.
- Develop customer personas and pain-point analysis to create targeted copy that resonates with audiences.
- A/B test headlines, email subject lines, and ad variations weekly to improve performance.
- Track and analyze campaign performance, adjusting copy to enhance engagement, conversions, and ROI.
- Conduct competitive analysis and apply insights to refine messaging and product positioning.
- AI and Data-Driven Strategies
- Train AI tools to improve prompt outcomes and streamline content creation, reducing editing time by 25%.
- Continuously integrate 3-5 unique mechanisms or USPs into campaigns to boost conversion rates.
- Stay up-to-date with advancements in AI and direct response marketing to ensure top-tier performance.
- Collaboration & Team Development
- Share research findings and collaborate with product teams to ensure USPs are validated and leveraged in marketing.
- Host workshops on utilizing product USPs in direct response campaigns and help develop a repository of copy strategies and insights.
Qualifications
- Experience:
- Minimum of 4 years of professional copywriting experience in e-commerce.
- Proven expertise in conducting and applying product research to create compelling and high-converting copy.
- In-depth knowledge of direct response marketing, including principles established by Gary Halbert, Dan Kennedy, and David Ogilvy.
- Experience with A/B testing, data analysis, and interpretation to refine campaigns.
- Skills:
- Expertise in AI tools like Claude AI, ChatGPT, or Jasper.
- Strong understanding of customer psychology and buyer behavior.
- Competence in e-commerce platforms such as Shopify and Amazon.
- Mastery of storytelling techniques to create persuasive, engaging content.
- Strong SEO skills with the ability to write optimized copy for e-commerce.
- Excellent time management skills and the ability to meet deadlines under pressure.
- Education:
- A Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- Portfolio:
- A strong portfolio showcasing research-backed, high-converting e-commerce copy is required.
Benefits
- Competitive salary with performance-based incentives.
- Flexible working hours in a fully remote setup.
- Opportunities for career growth and development in a dynamic team environment.
- Access to cutting-edge AI tools and the opportunity to stay ahead of industry trends.
- Collaborative and innovative work culture that values creativity, data-driven decisions, and continuous learning.
Application Instructions
Interested candidates are encouraged to apply by following these steps:
- Submit your CV in PDF format to the email address provided in the job listing.
- Video Interview: Complete the video interview on the MyInterview app. This is a critical part of our process. Applications without a video interview will not be considered. Start your MyInterview here.
- Assessment: If shortlisted, you will be invited to complete the Bryq assessment to evaluate your skills and suitability for the role.
- Initial Interview: Successful candidates will proceed to an initial interview with a team member.
- Final Interview: If you impress us, the final interview will be conducted with the Finance Head to discuss how you can make an impact at Braintrust.
Asad Hameed is an inspiring professional who advanced from salesman to Managing Director of a renowned print media company with 200 employees in just eight years. His journey reflects his ability to align personal skills and education with career goals, showcasing exceptional dedication and strategic growth. Asad’s expertise lies in helping others unlock their potential, craft impactful job applications, and achieve success. His story serves as a guide for professionals striving to excel in competitive industries.
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