British American Tobacco Pakistan is now offering an exciting opportunity for a Digital Analytics Associate to join our growing Digital Analytics team. This role is not available immediately but is open for future hiring needs. We are currently collecting applications in anticipation of upcoming openings. If you meet the requirements and are a great fit for this role, we will be in touch with the next steps. This position offers the chance to drive impactful data-driven decisions that shape the success of digital campaigns and strategies within the organization.
Key Responsibilities
As a Digital Analytics Associate, you will be responsible for:
- Data Collection & Reporting: Collect and analyze data from various sources (e.g., Google Analytics, Salesforce, SimilarWeb) and develop comprehensive reports that provide valuable insights into consumer behavior across digital touchpoints.
- Data Analysis & Insights: Analyze and track the performance of various campaigns, websites, social media channels, and other digital marketing activities. You will interpret data into actionable insights to improve overall strategy.
- Collaborative Work: Work with internal teams such as Activation, IDT, and Media Agencies, ensuring the availability and accuracy of digital data across various platforms.
- Campaign Performance: Measure and evaluate campaign performance across all digital media platforms (website, social media, email campaigns) and assess their contribution to business goals.
- Metrics Development: Provide input on important digital metrics by reviewing past campaigns and comparing them against industry benchmarks.
- Tool Utilization & Exploration: Utilize a variety of digital analytics tools (Google Analytics, PowerBI, Advanced Excel) to interpret data and drive improvements. Explore new tools and data sources that could enhance digital analytics capabilities.
- Continuous Learning: Keep up to date with global digital marketing trends and best practices to improve the overall effectiveness of data reporting and insights generation.
What Are We Looking For?
- Experience in Digital Marketing or Data Analytics: Previous experience in digital marketing or data/analytics (ideally with digital agencies).
- Familiarity with Digital Analytics Tools: Proficiency in tools such as Google Analytics, Adobe Analytics, Sprinklr, PowerBI, and advanced knowledge of Excel.
- Understanding of Digital Trends: A keen awareness of global digital marketing trends and capabilities.
- Reporting & Presentation Skills: Ability to synthesize data into clear, structured frameworks, presenting actionable insights beyond just numbers.
- Timely Reporting: Proven ability to deliver quality insight reports in a timely manner.
- Platform Expertise: Familiarity with Digital Marketing platforms, including Meta Library, SEO, Data Scraping, etc., is a plus.
- Technical Skills: In-depth knowledge of enterprise data platforms and SQL is highly desirable.
What We Offer
- Competitive Compensation: BAT offers a market-leading annual performance bonus (subject to eligibility).
- Comprehensive Benefits: Benefits vary by country, including health plans, work-life balance initiatives, transportation support, and flexible holiday plans with additional incentives.
- Career Development: BAT prioritizes continuous growth and career development. You will have access to personalized learning programs and leadership skill development opportunities.
- Transformative Environment: A dynamic environment where your contributions lead to ongoing personal and professional improvement.
- Diversity & Inclusion: BAT promotes an inclusive work culture. We are committed to diversity, providing equal opportunities regardless of gender, race, sexual orientation, disability, and other factors.
- Global Opportunities: As part of a global organization, you will have the potential for cross-border collaboration and exposure to worldwide initiatives.
Why Join BAT?
We’re proud to be named a Global Top Employer by the Top Employers Institute, which recognizes organizations for offering excellent working conditions. At BAT, we value collaboration, inclusion, and partnership, ensuring every individual can thrive, regardless of their background. Additionally, our Global Returners program supports professionals looking to restart their careers after an absence, such as a parental leave or sabbatical.
We welcome professionals from all walks of life and encourage individuals who share our values and vision to apply.
Application Instructions
Interested candidates should submit their CV and relevant documents to email address or apply directly through BAT’s career portal. Ensure that your CV includes:
- Relevant work experience, qualifications, and certifications.
- Details on your familiarity with digital analytics tools and your experience in digital marketing.
- A brief cover letter or statement explaining why you are a great fit for this position.
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