Performance Marketing Executive

Performance Marketing Executive

Asad Hameed

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Topics we cover!
1 Key Responsibilities
2 Qualifications & Skills
3 What We Offer
4 Application Instructions

Premier Housewares is a leading UK-based supplier of high-quality kitchen, dining, and homeware products. We are committed to providing an extensive range of stylish, functional, and innovative products that meet the needs of homes around the world. As we continue to grow, we seek a Performance Marketing Executive to join our dynamic team and drive the success of our digital marketing strategies.

The Performance Marketing Executive will play a pivotal role in driving business growth and profitability by managing and optimizing digital campaigns across multiple platforms. This individual will collaborate with in-house teams to align marketing strategies with overall business objectives, ensuring maximum return on investment (ROI) and improved brand visibility.

Key Responsibilities

As the Performance Marketing Executive, your primary duties will include:

  • Campaign Management:
    • Create, launch, and manage paid media campaigns across various platforms including Google Ads, Facebook, Instagram, Pinterest, and more.
    • Oversee campaign creation, budget allocation, and ongoing performance monitoring to ensure campaign success.
  • Performance Optimization:
    • Monitor key metrics such as CPL, CPA, CPC, ROAS, and others to analyze the performance of digital campaigns.
    • Implement A/B testing strategies and recommend improvements for better efficiency and higher results.
  • Budget Management:
    • Allocate marketing budgets effectively across various campaigns.
    • Ensure that spend aligns with performance targets while striving to maximize ROI.
  • Analytics & Reporting:
    • Use tools such as Google Analytics, Google Tag Manager, and other digital tools to track and analyze campaign data.
    • Provide detailed performance reports to senior management, including actionable insights and recommendations.
  • Market Research:
    • Stay informed of industry trends, competitor activities, and emerging digital marketing channels.
    • Suggest and implement new marketing opportunities to optimize performance.
  • Collaboration:
    • Collaborate with the creative team to ensure marketing materials align with campaign objectives.
    • Work with the eCommerce and product teams to ensure seamless integration between digital marketing and product positioning.
  • Customer Journey Mapping:
    • Identify and analyze key customer touchpoints across their buying journey.
    • Develop strategies to optimize conversion rates at every stage of the customer lifecycle.
  • SEO & Content Optimization:
    • Partner with the content team to optimize landing pages and improve the organic search performance in line with PPC campaigns.

Qualifications & Skills

We are looking for a candidate who meets the following qualifications:

  • Experience:
    • Minimum of 2-3 years of experience in performance marketing, particularly paid search (Google Ads) and paid social media campaigns.
    • Experience working with digital advertising tools such as Google Ads, Facebook Business Manager, Google Analytics, and Google Tag Manager.
  • Performance Metrics Knowledge:
    • Understanding key performance metrics such as CPL, CPA, ROAS, and their role in campaign optimization.
  • Analytical Skills:
    • Strong ability to interpret data, generate insights, and make data-driven decisions.
    • Familiarity with SEO, CRO (Conversion Rate Optimization), and eCommerce platforms is a plus.
  • Campaign Optimization:
    • Experience in A/B testing, landing page optimization, and increasing campaign efficiency.
  • Communication & Collaboration:
    • Strong communication skills and ability to collaborate with cross-functional teams.
    • A proactive, organized, and detail-oriented approach to marketing and problem-solving.
  • Time Management:
    • Excellent organizational skills, with the ability to juggle multiple tasks and meet deadlines effectively.

What We Offer

In return for your contribution, Premier Housewares offers:

  • Competitive Salary: A competitive salary based on experience and skills.
  • Benefits Package: A comprehensive benefits package including healthcare and other perks.
  • Collaborative Work Environment: A dynamic and supportive workplace where innovation and team collaboration are valued.
  • Career Growth: Opportunities for skill development and career advancement in the performance marketing domain.

Application Instructions

To apply for this role, please follow these instructions:

  1. Submit your updated CV to the provided email address.
  2. Please include details of your current and expected salary in your application.
  3. Alternatively, you may apply online through the company website (if available).
Asad Hameed
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