Brand Strategist – HR Ways

Brand Strategist – HR Ways

Asad Hameed

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HR Ways is a renowned technical recruitment firm that assists software companies and IT product organizations worldwide in finding top-tier IT talent. We are currently seeking a creative and experienced Brand Strategist to join our client’s team in Lahore, Pakistan. This is a part-time, on-site role, with a focus on developing and executing effective brand strategies that meet client objectives and market needs.

In this role, you will work in a multi-disciplinary design firm that handles various aspects of branding, including graphic design, packaging, digital experience, and advertising. You will collaborate with a dynamic team of designers, marketers, and content creators to create and implement brand strategies that drive business success.

Responsibilities: As a Brand Strategist, your key responsibilities will include:

  1. Develop Brand Strategies:
    • Design and implement brand strategies that align with client goals and market requirements. This involves conducting thorough research and planning to define the brand’s purpose, vision, and positioning in the market.
  2. Brand Positioning and Messaging:
    • Define the brand’s core values and messaging. Develop strategies that set the brand apart in the competitive market and resonate with target consumers. Ensure clear and consistent communication of the brand’s message across all touchpoints.
  3. Market Research and Insights:
    • Conduct in-depth research into consumer behavior, market trends, and competitor activities. Use this information to inform your brand strategies and to anticipate market shifts and consumer preferences.
  4. Creative Campaigns:
    • Collaborate closely with creative teams to design and implement innovative marketing campaigns. Your role will involve making sure that these campaigns enhance brand visibility, drive consumer engagement, and increase brand loyalty.
  5. Brand Guidelines and Consistency:
    • Develop and maintain clear brand guidelines that ensure consistency in branding across all platforms, including digital, print, and advertising materials. This will help to ensure that the brand’s image remains unified and recognizable.
  6. Client Collaboration:
    • Work directly with clients to understand their business objectives and provide strategic advice. Offer tailored brand solutions and help them refine their brand identity.
  7. Monitoring Brand Success:
    • Track the success of brand strategies and campaigns through data analysis and performance metrics. Provide feedback and recommendations for continuous improvement.
  8. Cross-Functional Collaboration:
    • Work alongside other departments, including design, marketing, and content teams, to bring brand strategies to life. Ensure all internal teams are aligned with the brand vision.
  9. Competitor Analysis:
    • Monitor competitor brands and their marketing tactics. Analyze their branding to find opportunities for differentiation and growth.
  10. Content Strategy:
    • Provide input on content strategies that align with the brand’s message and target audience. Ensure content consistently represents the brand’s core values.
  11. Trend Forecasting:
    • Stay updated with current industry trends and consumer behavior to anticipate changes and adjust brand strategies accordingly.
  12. Client Presentations:
    • Prepare strategic proposals, presentations, and brand concepts to pitch to clients. This involves presenting new ideas, concepts, and updates to clients effectively.
  13. Brand Audits:
    • Perform regular audits on existing brand strategies to assess their effectiveness. Offer recommendations on improvements and adjustments based on performance.
  14. Communication with Stakeholders:
    • Maintain transparent and consistent communication with internal teams and external stakeholders. Ensure alignment on brand initiatives and overall marketing goals.
  15. Training and Mentorship:
    • Provide mentorship and guidance to junior team members on branding, strategy development, and campaign execution.
  16. Budget Management:
    • Assist in managing the brand strategy budget. Help allocate resources efficiently to ensure maximum impact of marketing efforts.

Qualifications: To succeed in this role, you should have the following qualifications:

  • Educational Requirement:
    • A Bachelor’s degree in Marketing, Branding, Business, or a related field is required.
  • Experience:
    • At least 2 years of experience in brand strategy development, marketing, or a related field, preferably within a design or creative environment.
  • Skills & Competencies:
    • Strong understanding of brand management, market research, and creative strategy.
    • Excellent communication skills, both written and verbal, with the ability to present ideas clearly.
    • Proficiency in using design and marketing tools (e.g., Adobe Creative Suite, Google Analytics, etc.).
    • Ability to work well in a team and collaborate with cross-functional groups.
    • Detail-oriented with the ability to handle multiple projects simultaneously.
  • Personal Attributes:
    • Creativity and innovative thinking.
    • Strong problem-solving and analytical skills.
    • Passion for branding and marketing, with a keen eye for trends and consumer behavior.
    • A proactive and adaptable approach to work.

Benefits: This position comes with several attractive benefits:

  1. Competitive Salary: Enjoy a market-competitive salary that matches your qualifications and experience.
  2. Flexible Working Hours: While this is a part-time role, you will have flexibility in managing your time within the established working hours.
  3. Career Development: Opportunities for growth and skill enhancement through professional development programs and mentorship.
  4. Collaborative Environment: Work with a dynamic team of professionals, collaborating across disciplines to deliver impactful brand strategies.
  5. Creative Freedom: A chance to work on exciting, innovative campaigns and have a significant impact on the brands you work with.
  6. Global Exposure: As part of a global recruitment firm, you’ll have the opportunity to interact with clients and teams from various parts of the world.

Applying Guide: If you’re excited about the opportunity to work as a Brand Strategist with HR Ways, here’s how you can apply:

  1. Prepare Your Resume: Tailor your resume to emphasize your experience in branding, marketing, and strategy development. Highlight any projects or campaigns where you played a key role in brand positioning and messaging.
  2. Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for branding, your understanding of market trends, and why you’re the right fit for this role. Be sure to mention specific skills and experiences that align with the responsibilities listed above.
  3. Submit Your Application: Apply via the online portal by uploading your resume and cover letter. Make sure all sections are complete before submitting.
  4. Follow Up: After submitting your application, feel free to reach out to the hiring manager to confirm receipt and express your enthusiasm for the position.

FAQs:

  1. What is the job schedule for this role?
    • The Brand Strategist role is part-time, with working hours from 10:00 AM to 7:00 PM, Monday to Saturday.
  2. What are the required qualifications for this job?
    • A Bachelor’s degree in marketing or a related field is required, along with at least 2 years of experience in brand strategy or marketing.
  3. What kind of company is HR Ways working with?
    • HR Ways works with a multi-disciplinary design firm that specializes in graphic design, product packaging, digital experience, and advertising, serving various clients with unique brand needs.
  4. How can I apply for the job?
    • To apply, submit your tailored resume and cover letter through the online application portal. Be sure to highlight your experience and skills related to brand strategy.
  5. What are the benefits of this job?
    • Benefits include a competitive salary, career development opportunities, flexible working hours, and a collaborative environment with global exposure.
Asad Hameed
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