Introduction

Ogilvy & Mather, a leading global advertising and marketing agency, is partnering with Joytoy, a well-known toy manufacturer from China, to launch a new collection of game model toys in the Pakistan market. We are seeking a skilled Advertising Manager to oversee the planning, execution, and promotion of this exciting new product. This is a remote, part-time freelance position that offers the chance to work with a renowned global agency and a popular brand in the toy industry. The role focuses on managing advertising campaigns, developing engaging content, and increasing product visibility across multiple platforms.

Responsibilities

As the Advertising Manager for this project, you will have the following responsibilities:

Campaign Planning and Implementation: You will be in charge of planning and executing advertising campaigns for the new toy collection. This involves creating a strategy that effectively promotes the product to the target audience.
Content Creation and Management: Develop creative content for ads on various social media platforms such as Facebook, Instagram, Google, and TikTok. Your content should be engaging, informative, and aligned with the brand’s voice.
Collaboration with Teams: Work closely with other departments, including sales and product development teams, to ensure that the brand message remains consistent across all touchpoints. This will help reinforce the brand’s identity and increase customer engagement.
Performance Tracking and Optimization: Monitor the performance of your advertising campaigns, analyze the results, and optimize them for better reach and engagement. You will use insights from these analyses to improve future campaigns.
Market Research: Understand the local market trends and consumer behavior in Pakistan to ensure that the advertising strategies are tailored for this specific audience. Stay updated on the latest digital advertising trends to keep the campaigns fresh and innovative.
Reporting: Regularly provide updates on campaign performance, including key metrics such as reach, engagement, and conversion rates. Ensure that all stakeholders are kept informed about the progress of the campaigns.

Qualifications

To be considered for the Advertising Manager role, you must meet the following qualifications:

Experience: At least 3 years of experience in advertising or digital marketing, preferably in a freelance or agency setting. Experience with toy or consumer product marketing is a plus.
Skills:
- Expertise in running advertising campaigns across platforms like Facebook, Instagram, Google, and TikTok.
- Strong content creation skills, including copywriting, video creation, and design (basic design skills using tools like Canva or Adobe Creative Suite are an advantage).
- Ability to analyze campaign performance and optimize strategies based on data.
- Knowledge of the Pakistan market and consumer behavior trends.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
Education: A degree in Marketing, Advertising, Communications, or a related field is preferred, but not mandatory. Practical experience and a portfolio of successful campaigns are highly valued.
Language: Proficiency in both English and Urdu is required for effective communication and content creation.

Benefits

This role offers several benefits, including:

Competitive Compensation: The budget for this project is between 100,000 USD to 150,000 USD per month, which provides a generous income for this freelance position.
Remote Flexibility: Work from the comfort of your own home, allowing you to balance your professional and personal life.
Opportunity to Work with Leading Brands: This is an exciting opportunity to work with a global advertising agency and a well-established international brand, helping to shape the future of a new product launch.
Creative Freedom: As an Advertising Manager, you will have the freedom to use your creativity and expertise to craft impactful campaigns and see your ideas come to life.
Collaborative Environment: Work with professionals in various departments to develop campaigns that drive results, gaining valuable experience and insight into different aspects of marketing.

Applying Guide

To apply for this Advertising Manager position, follow these steps:

Update Your Resume: Tailor your resume to highlight your experience in digital advertising, content creation, and campaign management. Make sure to include specific examples of successful campaigns you’ve worked on.
Create a Portfolio: If you have a portfolio of past advertising campaigns, social media posts, or digital content, include this in your application. A strong portfolio will help demonstrate your skills and expertise.
Write a Cover Letter: Craft a compelling cover letter explaining why you are a perfect fit for this role. Highlight your experience with advertising on platforms like Facebook, Instagram, Google, and TikTok, and explain how you can bring value to the Joytoy campaign in the Pakistani market.
Submit Your Application: Apply through the “Easy Apply” feature or send your resume, cover letter, and portfolio to the hiring team at Ogilvy & Mather.
Prepare for the Interview: Be ready to discuss your experience with digital advertising campaigns, your understanding of the Pakistani market, and how you would approach the Joytoy project. Be prepared to showcase your creativity and problem-solving skills.

FAQs

1. What does the role of an Advertising Manager involve?
An Advertising Manager oversees the planning and execution of advertising campaigns, creating content, optimizing performance, and ensuring brand consistency across various platforms. You’ll be responsible for promoting products and increasing visibility.

2. Do I need previous experience in the toy industry to apply?
While prior experience in the toy industry is beneficial, it is not mandatory. What matters most is your experience with digital advertising and your ability to tailor campaigns to a specific market.

3. Is this a full-time or part-time position?
This is a part-time, freelance position, giving you flexibility to work remotely and manage your schedule.

4. What platforms will I be working with?
You will be creating advertising content and running campaigns on Facebook, Instagram, Google, and TikTok. Familiarity with these platforms is essential.

5. How do I submit my application?
You can apply directly through the “Easy Apply” button or send your resume, cover letter, and portfolio to the hiring team.

Author
Recent Posts

Asad Hameed

Asad Hameed is an inspiring professional who advanced from salesman to Managing Director of a renowned print media company with 200 employees in just eight years. His journey reflects his ability to align personal skills and education with career goals, showcasing exceptional dedication and strategic growth. Asad’s expertise lies in helping others unlock their potential, craft impactful job applications, and achieve success. His story serves as a guide for professionals striving to excel in competitive industries.

Advertising Manager – Freelance Opportunity with Ogilvy & Mather