As a Content Marketer at Folio3, you will lead impactful content initiatives designed to engage B2B technology audiences. This role requires you to transform complex technical concepts into clear, compelling content that resonates with professionals and decision-makers in the SaaS, cloud services, ERP, and other related B2B tech domains.

You will have the opportunity to shape and amplify the Folio3 brand by crafting high-quality content that supports marketing strategies, boosts brand visibility, and enhances user engagement across multiple digital platforms. This is a full-time, on-site position based in Lahore, Islamabad, or Karachi, Pakistan, offering an exciting challenge for a content marketing expert eager to drive results in the tech industry.

Key Responsibilities

Content Development:
- Write and edit high-quality content including blogs, whitepapers, case studies, email campaigns, and social media posts that align with Folio3’s brand voice.
- Simplify complex technical information into engaging narratives that are easy for B2B tech audiences to understand and resonate with.
- Ensure consistency in messaging and tone across all content pieces, maintaining a unified brand presence across digital channels.
SEO Optimization:
- Implement SEO best practices including keyword research, on-page optimization, and ensuring content aligns with SEO trends to maximize visibility in search engine results.
- Leverage tools like SEMrush, Ahrefs, and Google Analytics to optimize content and analyze performance.
Content Strategy:
- Work closely with the marketing team to develop a strategic content calendar that supports lead generation, product awareness, and sales enablement.
- Identify gaps in content and create materials that engage various buyer personas along the customer journey.
Analytics & Performance Monitoring:
- Monitor and analyze content performance regularly using analytics tools. Provide insights on the effectiveness of content strategies and recommend adjustments to optimize engagement.
Collaboration and Experimentation:
- Collaborate with designers, marketing managers, and other teams to ensure content is visually appealing and aligns with the marketing strategy.
- Experiment with new content formats (e.g., videos, podcasts) and platforms to keep the content fresh and engaging for the target audience.

Qualifications and Skills

Required Experience & Education

Minimum 3 years of proven experience in B2B tech content marketing.
Bachelor’s degree in Marketing, Communications, Business, or a related field.

Technical Proficiency

Familiarity with B2B SaaS, cloud services, ERP solutions, and/or other technical domains is strongly preferred.

Essential Skills

Exceptional writing and editing skills with the ability to tailor content for specific B2B technology audiences.
SEO Proficiency: Experience with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and understanding of SEO principles for increasing content visibility.
Research Abilities: Strong skills in researching and identifying key industry topics, trends, and challenges relevant to the target audience.
Audience Understanding: Experience in creating content based on defined audience personas and Ideal Customer Profiles (ICP).

Additional Skills & Qualities

Strong analytical skills with the ability to measure and optimize content performance.
Creativity and a strategic mindset to develop innovative content ideas.
Ability to work collaboratively and communicate with cross-functional teams.

Benefits

Folio3 Software offers a dynamic work environment with several great benefits including:

Competitive salary based on qualifications and experience.
Performance-based bonuses tied to individual and company goals.
Opportunities for career advancement within a rapidly growing technology company.
Comprehensive health benefits for employees and dependents.
A supportive team environment that encourages continuous learning and growth.
Work-life balance, with flexible scheduling options.

Application Instructions

Interested candidates should submit their CV

Author
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Asad Hameed

Asad Hameed is an inspiring professional who advanced from salesman to Managing Director of a renowned print media company with 200 employees in just eight years. His journey reflects his ability to align personal skills and education with career goals, showcasing exceptional dedication and strategic growth. Asad’s expertise lies in helping others unlock their potential, craft impactful job applications, and achieve success. His story serves as a guide for professionals striving to excel in competitive industries.

Content Marketer (B2B Tech)