Bella is seeking an experienced and creative Digital Marketing Manager to join our growing team. This role requires a strategic thinker with expertise in digital marketing channels to promote our natural and wellness-driven products. You will play a pivotal role in crafting impactful digital strategies, leading campaigns, and driving engagement across platforms to build and enhance Bella’s brand. This is a full-time on-site role based in Lahore.
Responsibilities
- Social Media Marketing
- Plan, create, and execute social media campaigns across multiple platforms (Facebook, Instagram, Twitter, etc.) to increase brand awareness and engagement.
- Monitor social media trends and audience behavior to optimize content for target audiences.
- Lead Generation
- Develop and implement strategies for lead generation and customer acquisition.
- Utilize digital channels such as email marketing, SEO, paid advertising, and social media to drive inbound leads.
- Marketing Analytics
- Use web analytics (Google Analytics, social media metrics, etc.) to track the performance of campaigns, understanding key performance indicators (KPIs).
- Provide insights and recommendations based on analytical results to improve campaign performance.
- Digital Marketing Strategies
- Design and manage multi-channel digital marketing strategies to elevate Bella’s online presence and sales.
- Collaborate with the content team to align the marketing strategies with Bella’s brand story and products.
- Campaign Management & Reporting
- Develop detailed reports on campaign performance and suggest improvements.
- Manage budgets for digital marketing campaigns and ensure cost-effective spending for maximum ROI.
- Collaboration and Leadership
- Work closely with other teams such as sales, product development, and design for coordinated marketing strategies.
- Lead and inspire junior marketing staff to implement day-to-day marketing activities effectively.
Qualifications
- Education: Bachelor’s degree in Marketing, Communications, or a related field.
- Experience:
- 3+ years of experience in digital marketing, preferably in a consumer products or wellness brand.
- Expertise in social media marketing, lead generation, and content marketing.
- Strong knowledge of web analytics tools (Google Analytics, social media insights).
- Hands-on experience with SEO, PPC, email marketing, and paid digital ads.
- Skills:
- Strong strategic thinking and problem-solving abilities.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously and deliver on deadlines.
- Proficiency in tools like Google Analytics, SEMrush, Facebook Ads Manager, etc.
- Desired Attributes:
- Creative mindset with attention to detail.
- Results-driven, capable of tracking and optimizing campaign performance.
- Team-oriented with the ability to work independently when required.
- Passionate about health and wellness products (preferred).
Benefits
- Competitive salary based on qualifications and experience.
- Opportunities for professional growth and development in a rapidly expanding company.
- Collaborative and inclusive work environment that values creativity and innovation.
- Health and wellness benefits (discuss during the interview).
- Employee discounts on Bella’s range of wellness and beauty products.
Application Instructions
Interested candidates are invited to apply by submitting their updated CV to the email address provided in the image. Please ensure that your application includes:
- Relevant work experience in digital marketing, social media, and lead generation.
- Qualifications and certifications related to digital marketing (if applicable).
- A cover letter (optional, but helpful to show your interest in Bella and the role).
Candidates may also apply online through the Bella website.
Asad Hameed is an inspiring professional who advanced from salesman to Managing Director of a renowned print media company with 200 employees in just eight years. His journey reflects his ability to align personal skills and education with career goals, showcasing exceptional dedication and strategic growth. Asad’s expertise lies in helping others unlock their potential, craft impactful job applications, and achieve success. His story serves as a guide for professionals striving to excel in competitive industries.
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