IIPD Global Training and Consulting, a leading training and consultancy institute based in Lahore, is seeking a skilled Digital Marketing Specialist to join its team. Founded in 2016, IIPD Global is dedicated to offering innovative programs in technical and professional development, helping individuals reach their fullest potential. This role is crucial for expanding our digital marketing presence and driving online engagement for our services. You will be responsible for developing and implementing marketing strategies across platforms, analyzing campaign performance, and contributing to our company’s success in the digital space.
Key Responsibilities
As a Digital Marketing Specialist, your duties will include:
- Google Ads Campaigns: Create, manage, and optimize Google Ads campaigns to meet business objectives, focusing on lead generation and brand visibility.
- Meta Ads Management: Design and implement engaging ad campaigns on Meta platforms (Facebook, Instagram) to increase customer engagement and brand recognition.
- SEO Strategies: Implement and manage effective SEO strategies to improve the site’s organic search rankings and enhance overall web traffic.
- Content Creation: Develop creative and engaging content for digital marketing campaigns and social media posts, ensuring alignment with company goals.
- Email Marketing: Plan, create, and execute email marketing campaigns to nurture leads, re-engage current customers, and promote new offers.
- Performance Analytics: Monitor, analyze, and report on digital campaign performance, making data-driven recommendations for optimization.
- Collaboration: Work closely with the content and design teams to ensure the success of marketing efforts and consistency across platforms.
Qualifications
The ideal candidate for this role will have the following:
- Experience: Proven experience in managing digital marketing campaigns across various platforms, including Google Ads, Meta Ads, and SEO.
- Skills:
- Expertise in social media management, email marketing, and content creation.
- Strong analytical skills to interpret campaign performance metrics and recommend optimizations.
- Excellent written and verbal communication skills.
- Education: A degree in marketing, communications, business, or a related field is preferred (discuss during the interview).
- Preferred Background: Candidates from the service industry, such as banking, insurance, education, or hospitality, who have worked in digital marketing within these sectors.
Benefits
- Competitive Salary: A competitive salary package with performance-based bonuses.
- Learning & Development: Continuous learning opportunities with access to training programs to enhance skills and career growth.
- Work Environment: A dynamic and collaborative workplace with a focus on innovation and creativity.
- Health & Wellness: [Details of any health-related benefits can be added here or discussed during the interview.]
Application Instructions
Interested candidates should submit their CV. Please ensure your CV includes the following:
- Relevant work experience in digital marketing, especially in managing Google Ads and social media campaigns.
- Details of your qualifications, certifications, and relevant achievements.
- A portfolio of past work (optional, but encouraged).
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