Digital Marketing Specialist - Tecknologist Solutions

Digital Marketing Specialist – Tecknologist Solutions

Asad Hameed

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Topics we cover!
1 Key Responsibilities
2 Qualifications
3 Benefits
4 Application Instructions

Tecknologist Solutions, a reputed software house in Lahore, is looking for a talented Digital Marketing Specialist to join our dynamic team. Our company provides a broad range of services, including web design, software development, e-commerce solutions, domain and hosting, graphic design, and digital marketing. The ideal candidate will have expertise in digital marketing strategies, social media management, web analytics, SEO/SEM techniques, and lead generation. This is an exciting opportunity to work in a collaborative environment and develop impactful marketing campaigns.

Key Responsibilities

  • Social Media Marketing: Develop and manage effective social media marketing strategies across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, etc.).
  • Web Analytics & Online Marketing: Monitor, analyze, and report on website and campaign performance using Google Analytics, SEO tools, and other reporting platforms to drive results.
  • Digital Campaign Management: Plan, implement, and optimize online advertising campaigns (SEO/SEM) to drive web traffic and improve visibility.
  • Content Creation: Collaborate with the design and content teams to create engaging digital content, including blog posts, advertisements, social media posts, and website copy.
  • Lead Generation & Cold Calling: Use innovative methods to generate high-quality leads, including cold calling and outreach strategies.
  • Digital Strategy Development: Develop and implement integrated digital marketing strategies that align with business goals and increase revenue opportunities.
  • SEO & SEM Knowledge: Use SEO (Search Engine Optimization) and SEM (Search Engine Marketing) techniques to ensure that the company’s website ranks highly in search engines.
  • Performance Analysis: Evaluate campaign performance, providing recommendations and insights to adjust and improve digital marketing efforts.

Qualifications

  • Experience:
    • Proven experience in digital marketing, especially in social media marketing, SEO, SEM, and lead generation.
    • Previous experience in managing marketing campaigns, website traffic, and online campaigns with measurable results.
  • Skills & Expertise:
    • Strong proficiency with digital marketing tools such as Google Analytics, SEO/SEM, and social media management tools.
    • In-depth knowledge of social media platforms and how to optimize campaigns for different channels.
    • Excellent communication skills and the ability to write creative and engaging content.
    • Lead generation experience and the ability to conduct cold calling campaigns.
    • Strong analytical mindset with the ability to interpret data and make informed decisions.
    • Bachelor’s degree in Marketing, Business, or a related field is preferred.

Benefits

  • Competitive salary based on experience.
  • Opportunity to work in an established, innovative company within the tech industry.
  • Professional growth and the chance to build expertise in a fast-paced, evolving field.
  • Work with a supportive and collaborative team.
  • Employee benefits (discussed during the interview).
  • Access to the latest marketing tools and technologies.

Application Instructions

Interested candidates are encouraged to apply by submitting their CV via email or applying through the company’s website. Make sure your CV includes relevant experience, skills, and qualifications for the digital marketing role.

Asad Hameed
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