Softwarehoop is a dynamic and innovative company that helps businesses grow through effective marketing strategies and automation. We are looking for an experienced Marketing Automation Specialist to join our team. The ideal candidate will have expertise in setting up email campaigns, managing marketing automation workflows, and optimizing lead generation processes using popular platforms like HubSpot, Mailchimp, and ActiveCampaign. You will work closely with our internal teams and clients to drive engagement and maximize conversion rates.
Responsibilities
- Design & Build Email Campaigns: Create, design, and optimize email marketing campaigns for both Softwarehoop and our clients.
- Automation Workflows: Develop and manage marketing automation workflows to improve lead nurturing and engagement.
- Contact Segmentation: Implement strategies for contact segmentation to ensure targeted outreach and higher engagement.
- Campaign Performance: Monitor and analyze campaign performance, providing actionable insights and recommendations.
- Compliance: Ensure all email campaigns adhere to GDPR and other relevant regulations.
- Collaboration: Work closely with clients and internal teams to understand requirements and tailor solutions.
- Continuous Improvement: Iterate on email content, templates, and automations based on analytics and performance metrics.
Qualifications
- Experience:
- Proven experience with popular email marketing platforms such as HubSpot, Mailchimp, ActiveCampaign, or similar.
- Strong knowledge of email marketing best practices, marketing automation, and lead generation strategies.
- Experience in segmentation, A/B testing, and analyzing email campaign results.
- Skills:
- Excellent written and verbal communication skills.
- Strong analytical abilities, with proficiency in data analysis and campaign reporting.
- Knowledge of HTML/CSS for email template customization is a plus.
- Ability to work independently, prioritize multiple projects, and meet deadlines.
- Understanding of GDPR and other email compliance regulations.
- Personal Qualities:
- Strong communication and interpersonal skills.
- High degree of integrity, transparency, and reliability.
- A collaborative team player with a proactive approach to problem-solving.
- Ability to adapt and thrive in a fast-paced environment.
Benefits and Perks
- Competitive salary based on experience.
- Paid birthday leave and paid holidays.
- Marriage bonus.
- Regular salary reviews to reward performance.
- Flexible working hours to accommodate your personal needs.
- Opportunity to work with a global, diverse team.
- Learning and development opportunities for career growth.
Application Instructions
Interested candidates are encouraged to apply by submitting their CV, detailing relevant work experience, qualifications, and certifications, to the provided email address or apply directly through our website. Please ensure your CV clearly highlights any experience with email marketing automation platforms and related skills. Specific contact details and application guidelines will be provided during the recruitment process.
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