Are you passionate about marketing and eager to lead a dynamic team? Liberty Books Pvt Ltd., a prominent name in the publishing industry, is looking for a Manager of Marketing to join our team in Karachi, Sindh, Pakistan. This full-time, on-site position offers you the chance to develop and implement impactful marketing strategies, manage high-profile campaigns, and play a pivotal role in boosting the company’s brand visibility.
As a Manager of Marketing, your main goal will be to drive Liberty Books’ marketing efforts to new heights by leveraging your expertise in both traditional and digital marketing. You will work closely with various teams to manage marketing activities, build partnerships, and ensure the company stays ahead of market trends.
Responsibilities
In this role, you will be responsible for a variety of tasks, including but not limited to:
- Developing Marketing Strategies: You will craft comprehensive marketing strategies that align with the company’s business goals. This includes determining target markets, identifying opportunities for growth, and finding innovative ways to expand Liberty Books’ presence.
- Campaign Management: Oversee the execution of marketing campaigns from start to finish. You will coordinate with design, sales, and content teams to ensure the timely execution of campaigns that resonate with our audience.
- Analyzing Market Trends: Stay ahead of industry trends and competitor activities by conducting regular market research. Use these insights to refine marketing strategies, improve customer engagement, and develop long-term brand recognition.
- Event Planning: Lead the planning and execution of marketing events, such as book launches, promotions, and conferences. These events will help create buzz around the brand and bring our services closer to our target audience.
- Social Media and Digital Marketing: Manage the company’s social media presence, including creating engaging content and interacting with followers. You will also be responsible for running digital ads and SEO campaigns that drive traffic and sales.
- Brand Partnerships: Build and maintain relationships with influencers, celebrities, and other brands to collaborate on projects that enhance brand recognition.
- Team Leadership: You will manage a small team of marketing professionals, providing leadership, guidance, and support to ensure all marketing goals are achieved.
- Budget Management: Oversee the marketing budget and ensure funds are allocated effectively across various channels.
Qualifications
To be successful in this role, we require the following qualifications:
- Educational Requirements: A Master’s degree in Marketing, Business, or a related field is a must. Additional certifications in digital marketing or business management are a plus.
- Marketing Expertise: At least 5 years of experience in marketing, with a proven track record of developing and executing successful marketing strategies and campaigns.
- Strong Communication Skills: Excellent verbal and written communication skills are essential for conveying marketing messages clearly and working with cross-functional teams.
- Leadership Abilities: Proven experience in leading a team and managing various marketing projects. You should be comfortable working in a fast-paced environment while guiding your team to achieve common goals.
- Digital Marketing Skills: In-depth knowledge of social media marketing, SEO, SEM, email marketing, and digital analytics tools (e.g., Google Analytics).
- Industry Knowledge: Familiarity with the publishing industry is highly desirable. Experience in managing campaigns related to books or educational content would be a significant advantage.
- Creative Thinking: Ability to think outside the box and develop unique, engaging marketing ideas that stand out in a competitive market.
Benefits
Liberty Books Pvt Ltd. offers an exciting and rewarding work environment, along with several key benefits to support your career and personal growth:
- Competitive Salary: We offer an attractive compensation package based on your experience and qualifications.
- Career Development: As part of a growing company, you’ll have opportunities for personal and professional growth, including mentorship from industry leaders.
- Health and Wellness Benefits: Enjoy comprehensive health coverage that supports your well-being.
- Work-Life Balance: We encourage a healthy work-life balance, with flexible working hours and an open, collaborative culture.
- Paid Time Off: Take advantage of paid vacation days and public holidays.
- Exciting Work Environment: Work with a passionate, creative team committed to making an impact in the publishing industry.
How to Apply
To apply for the Manager Marketing position at Liberty Books Pvt Ltd., follow these simple steps:
- Prepare Your Resume: Tailor your resume to highlight your relevant marketing experience, leadership skills, and digital marketing expertise. Ensure it reflects the qualifications and skills mentioned in the job description.
- Write a Cover Letter: In your cover letter, explain why you’re the ideal candidate for this role. Share your vision for Liberty Books’ marketing strategy and how you plan to lead the team toward success.
- Submit Your Application: Apply directly through the Liberty Books website or through the job portal where the listing is posted. You’ll need to upload your resume and cover letter.
- Interview Process: If shortlisted, you will be invited to an interview where we will discuss your skills, experience, and vision for the company. We look forward to hearing how you can contribute to our growth.
FAQs
Q1: What is the work schedule for the Manager Marketing role?
A1: This is a full-time, on-site role, meaning you’ll work from our office in Karachi. Your regular working hours will be Monday to Friday, with occasional weekend work depending on campaign deadlines and event schedules.
Q2: Is prior experience in the publishing industry required?
A2: While experience in the publishing industry is a plus, it is not mandatory. We’re looking for candidates with strong marketing skills and a passion for creating successful campaigns.
Q3: Will there be opportunities for career growth?
A3: Absolutely! Liberty Books Pvt Ltd. values professional development and offers several opportunities for career advancement and skill-building.
Q4: Can I apply if I only have experience in digital marketing?
A4: Yes! If you have extensive experience in digital marketing and can demonstrate leadership abilities, we encourage you to apply. We value experience in all marketing area
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