Introduction to the Job
Apex Solutions, based in Karachi, Sindh, Pakistan, is seeking an experienced and results-oriented Performance Marketing Manager to drive lead generation efforts through digital marketing. This is a full-time, on-site position where you will be a key player in the company’s international growth strategy. You’ll work with our creative teams to design and implement effective campaigns, especially on social media, to promote our design and eBook services.
In this role, you will lead and optimize performance marketing strategies to increase brand visibility and generate quality leads across multiple digital channels. If you have a passion for data-driven marketing, strong leadership abilities, and a creative mindset, this is an excellent opportunity for you to make an impact on a global scale.
Responsibilities
As the Performance Marketing Manager, your responsibilities will include:
- Developing and Implementing Marketing Strategies: Create and execute performance marketing strategies across a variety of platforms, including social media, search engines, and display networks. Your strategies will be customized for a diverse global audience to maximize engagement and lead generation.
- Analyzing Campaign Performance: Continuously monitor, analyze, and report on the performance of your marketing campaigns. Use insights from data analytics to optimize campaigns and improve return on investment (ROI).
- Collaborating with Creative Teams: Work closely with the design and eBook teams to ensure marketing efforts are aligned with business goals. You will help shape the messaging and creative direction of campaigns to ensure that they resonate with the target audience.
- Managing Marketing Budget: Oversee the marketing budget, ensuring funds are allocated efficiently across different campaigns to achieve maximum impact and ROI.
- Leading the Social Media Team: Manage and mentor a social media team to create engaging and high-performing content. You will guide them to develop strategies that enhance brand presence and engagement across various social media platforms, contributing to overall business growth.
- Leveraging Social Media for Growth: Use your expertise in social media marketing to implement effective strategies for brand visibility, lead generation, and client engagement. Your experience will help you adjust strategies to meet the evolving needs of a global audience.
- Ensuring Results-Driven Campaigns: Focus on creating measurable outcomes for each campaign, ensuring that performance metrics are tracked and optimized regularly to meet lead generation and brand awareness goals.
Qualifications
To qualify for the Performance Marketing Manager – Lead Generation role at Apex Solutions, you must meet the following criteria:
- Experience: At least 5 years of hands-on experience in performance marketing, specifically with a focus on social media marketing and lead generation. Experience in a managerial role is a must, as you will be leading a team and making high-level decisions.
- Technical Proficiency: Strong proficiency in performance marketing tools such as Google Ads, Facebook Ads, and various analytics platforms. You should be comfortable using these tools to manage and optimize campaigns.
- Data Analysis Skills: Excellent analytical skills to interpret performance data, identify trends, and make data-driven decisions to improve campaign effectiveness.
- Experience with International Clients: Previous experience working with international clients and a deep understanding of diverse market needs. You must be able to adapt strategies to cater to different cultures, demographics, and industries.
- Leadership and Communication Skills: Strong communication and leadership abilities to guide your team and collaborate with other departments. You must be able to clearly communicate your strategies, insights, and recommendations to both internal teams and clients.
- Creative Thinking: A creative approach to problem-solving and the ability to think outside the box when designing marketing campaigns.
- Familiarity with Design and eBook Marketing: Experience or familiarity with design marketing and eBook promotion will be a plus, as it is integral to the services Apex Solutions offers.
Benefits
At Apex Solutions, we value our employees and offer several benefits to ensure you thrive both professionally and personally:
- Competitive Salary: A salary package that is competitive within the industry, with opportunities for performance-based bonuses.
- Career Growth Opportunities: Apex Solutions is committed to helping you grow in your career. We offer professional development opportunities, training programs, and a clear path for advancement within the company.
- Health and Wellness Benefits: Comprehensive health insurance for you and your immediate family members, ensuring your well-being is prioritized.
- Work-Life Balance: We offer flexible working hours and paid time off (PTO) to help you maintain a healthy work-life balance.
- Collaborative Work Environment: You’ll be part of a dynamic, team-oriented company that encourages collaboration and innovative thinking. You will work with skilled professionals who are committed to achieving company goals.
- Employee Recognition: Apex Solutions values hard work and dedication. We have an employee recognition program to celebrate your accomplishments and contributions to the team.
Applying Guide
To apply for the Performance Marketing Manager position at Apex Solutions, follow these steps:
- Review the Job Description: Carefully read the job responsibilities and qualifications to ensure that your experience aligns with the role. Understand the expectations and responsibilities before applying.
- Tailor Your Resume: Make sure your resume highlights your relevant experience in performance marketing, social media, lead generation, and team management. Focus on showcasing your ability to drive results and optimize marketing campaigns.
- Submit Your Application: Apply for the position through the Easy Apply button on the job listing platform. Provide your updated resume and fill out any necessary information.
- Prepare for the Interview: If shortlisted, you will be contacted for an interview. Be ready to discuss your experience in performance marketing, leadership, and how you would approach marketing challenges at Apex Solutions.
- Follow Up: After submitting your application, consider sending a follow-up email to the hiring team, thanking them for the opportunity and expressing your enthusiasm for the role.
FAQs
1. What is the role of a Performance Marketing Manager at Apex Solutions? As a Performance Marketing Manager, you will be responsible for developing and executing performance marketing strategies across various channels. Your main focus will be driving lead generation through social media, search engines, and display networks, while optimizing campaigns to achieve measurable results.
2. What qualifications do I need to apply for this role? You need at least 5 years of experience in performance marketing, with expertise in social media marketing, and a proven track record of leading successful campaigns. Managerial experience and proficiency in tools like Google Ads and Facebook Ads are essential.
3. Do I need experience with international clients? Yes, experience working with international clients is required, as this role involves tailoring marketing strategies to diverse global markets.
4. What kind of work environment does Apex Solutions offer? Apex Solutions fosters a dynamic and collaborative work environment, where creativity and teamwork are highly encouraged. You will have the opportunity to work with a talented team and contribute to the company’s growth.
5. How can I contact the hiring team? You can contact the hiring team, led by Ayeza I., the Talent Acquisition Specialist, through the job platform or via LinkedIn for any inquiries about the role.
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