Introduction to the Job

GTechSources is looking for a Senior Social Media Marketing (SMM) Specialist with 7+ years of experience in managing high-impact digital campaigns. This is an excellent opportunity for a seasoned social media expert who can combine strategic thinking, creativity, and AI-driven solutions to enhance our brand’s digital presence.

In this role, you will be responsible for creating and executing social media strategies, managing paid campaigns, analyzing performance metrics, and leveraging AI tools to optimize marketing efforts. If you are passionate about social media, data-driven marketing, and the latest digital trends, we encourage you to apply.

Key Responsibilities

As a Senior Social Media Marketing Specialist, you will play a vital role in developing, executing, and optimizing digital marketing strategies. Your main responsibilities include:

1. Social Media Strategy & Execution

Design and implement data-driven social media strategies that align with business goals.
Identify the right social media channels (Facebook, Instagram, LinkedIn, Twitter, TikTok) for brand promotion.
Develop AI-powered marketing campaigns to enhance audience engagement and reach.

2. Content Creation & AI Integration

Utilize AI-driven tools like Jasper, Copy.ai, and Canva AI to create engaging content.
Develop platform-specific content calendars, posts, reels, and infographics.
Collaborate with designers and content creators to ensure brand consistency.

3. Paid Campaign Management

Optimize social media ad campaigns using AI-based platforms like AdCreative.ai or Smartly.io.
Track and adjust ad performance, targeting, and budgets to maximize ROI.
Conduct A/B testing to identify the most effective ad creatives.

4. Community Engagement & Social Listening

Monitor and respond to comments, messages, and customer queries to build relationships.
Use tools like Brandwatch or Mention to analyze audience sentiment and trends.
Stay updated with emerging social media trends and incorporate them into campaigns.

5. Analytics & Reporting

Track performance using Google Analytics, Sprinklr, and Meta Business Suite.
Generate detailed performance reports and provide actionable insights.
Continuously improve strategies based on data analysis and consumer behavior.

Qualifications & Skills

To excel in this role, you need a strong background in social media marketing, data analytics, and AI tools. Here’s what we are looking for:

Educational & Experience Requirements

✔ 7+ years of experience in social media marketing (preferably in a leadership role).
✔ Bachelor’s degree in Marketing, Digital Media, or a related field.
✔ Proven experience in AI-integrated digital marketing campaigns.

Technical & Marketing Skills

✔ Expertise in social media platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter).
✔ Strong knowledge of SEO, Google AdWords, and PPC campaigns.
✔ Hands-on experience with AI-powered content tools (Jasper, Copy.ai, Canva AI, Runway ML).
✔ Experience with social media scheduling tools (Hootsuite, Buffer, Sprout Social).
✔ Proficiency in web analytics tools (Google Analytics, SEMrush, Moz, ScreamingFrog).

Creative & Analytical Skills

✔ Excellent writing and storytelling skills for content creation.
✔ Ability to analyze performance metrics and adjust strategies accordingly.
✔ A data-driven approach to decision-making.

Leadership & Trend Awareness

✔ Experience in mentoring and leading social media teams.
✔ Knowledge of emerging AI trends in digital marketing.
✔ Ability to innovate and think outside the box to enhance brand visibility.

Employee Benefits

At GTechSources, we offer a competitive benefits package to ensure a positive work-life balance and career growth.

1. Compensation & Perks

💰 Market-competitive salary with annual and probationary increments.
🎯 Performance-based bonuses and incentives.

2. Work-Life Balance

🛑 Weekends off (Saturday and Sunday).
🏡 2 work-from-home days per month for flexibility.

3. Health & Wellness

🏥 Medical reimbursement for employees.

4. Career Growth & Development

📚 Workshops, training sessions, and AI-focused marketing courses.
🚀 Opportunities for professional growth and leadership roles.

5. AI & Tech Resources

🔍 Access to cutting-edge AI tools for automation and optimization.
📊 Hands-on experience with the latest analytics and marketing technologies.

Applying Guide

Ready to take your career to the next level? Follow these simple steps to apply:

1️⃣ Prepare Your Resume: Highlight your experience in social media marketing, AI-driven campaigns, and analytics.
2️⃣ Craft a Strong Cover Letter: Showcase your creativity, strategic mindset, and leadership abilities.
3️⃣ Submit Your Application: Apply via the job posting platform or send your CV to the HR email.
4️⃣ Interview Process:

Initial screening (HR will assess your background and experience).
Technical interview (Showcase your skills in social media marketing and AI tools).
Final discussion (Salary negotiation and onboarding details).

🚀 Don’t miss this opportunity! Apply now and join GTechSources as a Senior SMM Specialist.

FAQs

1. What does a Senior SMM Specialist do?

A Senior Social Media Marketing (SMM) Specialist creates, manages, and optimizes digital marketing campaigns to increase brand awareness, engagement, and conversions.

2. What AI tools will I use in this role?

You will work with Jasper, Copy.ai, AdCreative.ai, Sprinklr, Brandwatch, Canva AI, and Runway ML for content creation, analytics, and campaign optimization.

3. Is this a remote or on-site job?

This is a full-time, on-site position in Garden Town, Lahore. However, you will get two work-from-home days per month.

4. What industries will I be working with?

You will handle social media marketing for medical, veterinary, and surgical instruments.

5. What salary can I expect?

The salary package is competitive and includes performance-based bonuses and annual increments.

6. What career growth opportunities are available?

You will have access to advanced training programs, AI-driven marketing resources, and leadership opportunities within the company.

7. What skills are necessary for this role?

You should have expertise in social media marketing, paid advertising, content strategy, analytics, AI integration, and campaign optimization.

Author
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Asad Hameed

Asad Hameed is an inspiring professional who advanced from salesman to Managing Director of a renowned print media company with 200 employees in just eight years. His journey reflects his ability to align personal skills and education with career goals, showcasing exceptional dedication and strategic growth. Asad’s expertise lies in helping others unlock their potential, craft impactful job applications, and achieve success. His story serves as a guide for professionals striving to excel in competitive industries.

Senior Social Media Marketing (SMM) Specialist – GTechSources