PITG (Prime Information & Technology Group) is a leading website and software development company based in Multan, Punjab, Pakistan. We specialize in delivering customized software solutions that cater to the unique needs of our clients. We are seeking a Social Media Marketing Specialist to join our team and help us enhance our digital presence and engagement. If you have a passion for social media and digital marketing, this role offers an excellent opportunity to advance your career.
Responsibilities
As a Social Media Marketing Specialist, your primary responsibilities will include:
- Campaign Management:
- Plan, execute, and manage social media marketing campaigns on platforms like Meta (Facebook, Instagram), TikTok, and Google Ads.
- Monitor campaign performance and make adjustments to achieve desired results.
- Content Creation:
- Develop engaging, relevant, and creative content tailored to the target audience.
- Design visuals, write captions, and schedule posts across various platforms.
- Digital Marketing Strategy:
- Implement innovative digital marketing strategies to increase brand awareness and drive user engagement.
- Stay updated on industry trends and competitor activities to refine strategies.
- Analytics and Reporting:
- Analyze campaign performance metrics to measure ROI and identify trends.
- Provide detailed reports on campaign effectiveness and recommend improvements.
- Community Engagement:
- Interact with the audience through comments, messages, and posts to build relationships and address inquiries promptly.
- Monitor audience feedback and ensure a positive online presence.
Qualifications
To be successful in this role, you should meet the following qualifications:
- Education: Bachelor’s degree in Marketing, Communications, or a related field.
- Required Skills:
- Proven expertise in social media marketing, with hands-on experience using Meta (Facebook and Instagram), TikTok, and Google Ads.
- Strong content creation skills for social media platforms.
- Excellent written and verbal communication abilities.
- Ability to analyze data and generate actionable insights.
- Preferred Skills:
- Experience with SEO and SEM techniques.
- Familiarity with social media management tools like Hootsuite or Buffer.
- Knowledge of graphic design tools like Canva or Adobe Suite is a plus.
Benefits
Working with PITG comes with several benefits, including:
- Competitive salary based on experience and expertise (to be discussed during the interview).
- Opportunity to work in a dynamic and innovative environment.
- Professional development opportunities and exposure to the latest digital marketing trends.
- A chance to make a meaningful impact by driving brand growth and online engagement.
Application Instructions
To apply for this exciting opportunity:
- Prepare Your CV: Highlight your experience in social media marketing, digital marketing, and content creation. Include any certifications or successful campaigns you’ve managed.
- Submit Your Application:
- Email your CV to the address provided in the image.
- Alternatively, apply through our official website.
- Follow-Up: Shortlisted candidates will be contacted for interviews to discuss the role further.
Asad Hameed is an inspiring professional who advanced from salesman to Managing Director of a renowned print media company with 200 employees in just eight years. His journey reflects his ability to align personal skills and education with career goals, showcasing exceptional dedication and strategic growth. Asad’s expertise lies in helping others unlock their potential, craft impactful job applications, and achieve success. His story serves as a guide for professionals striving to excel in competitive industries.
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