Social Media Marketing Specialist – Full-Time On-Site Position

Social Media Marketing Specialist – Full-Time On-Site Position

Asad Hameed

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Introduction to the Job:

At ETECHTICS SOFTWARE SOLUTIONS, we are on the lookout for a creative and results-driven Social Media Marketing Specialist to join our dynamic team. Based in Lahore District, Punjab, Pakistan, this full-time, on-site position offers an exciting opportunity for someone passionate about social media and digital marketing. In this role, you will manage and grow the company’s online presence, engaging with our audience across multiple platforms.

As a Social Media Marketing Specialist, you will be responsible for developing and executing social media strategies that align with our brand’s goals. You will help us expand our digital footprint, increase brand awareness, and build strong relationships with our audience. If you are a strategic thinker who thrives in a fast-paced environment, this is the perfect opportunity for you.

Responsibilities:

In your role as Social Media Marketing Specialist at ETECHTICS SOFTWARE SOLUTIONS, your key responsibilities will include:

  1. Content Planning and Creation: You will be responsible for developing comprehensive social media content plans that align with our brand’s voice and identity. This includes brainstorming ideas, writing and editing posts, and ensuring that content is engaging and relevant.
  2. Managing Social Media Posts: You will be handling a high volume of daily posts across various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. Your aim will be to maintain a consistent presence and foster positive engagement with followers.
  3. Designing Visual Content: You will create visually appealing and on-brand posts using tools like Canva and Adobe Photoshop. You will also be editing videos to complement your social media campaigns and align with overall content strategies.
  4. Engagement and Interaction: Responding to followers’ comments, inquiries, and messages on time is a crucial part of the role. You will ensure active communication with our online audience to build a strong community and improve customer relationships.
  5. Influencer Marketing: You will manage relationships with social media influencers and collaborate on campaigns that promote the brand. This includes attending influencer events and developing strategies to amplify the brand’s reach.
  6. Monitoring and Analytics: You will use analytics tools such as Google Analytics, Hootsuite, and Facebook Insights to track and measure the performance of social media campaigns. These insights will help you optimize future campaigns for better results.
  7. Monthly Reporting: You will prepare monthly reports on the company’s social media marketing efforts, highlighting key metrics such as engagement rates, website traffic, and overall social media performance.
  8. Strategy Optimization: Based on data and performance insights, you will suggest recommendations to refine and optimize our social media marketing strategy for improved results.
  9. Keeping Up with Trends: Social media trends evolve quickly, and you will stay up-to-date with best practices and emerging trends to keep our brand relevant and competitive on digital platforms.
  10. Other Duties as Assigned: You may be asked to take on additional tasks and responsibilities based on business needs and strategic priorities.

Qualifications:

To be successful in this role, we are looking for candidates with the following qualifications:

  • Experience: A minimum of 1-2 years of experience in a social media marketing role or a similar position, with a proven track record of successfully managing social media accounts and campaigns.
  • Social Media Knowledge: You should have a deep understanding of various social media platforms, including Instagram, Facebook, LinkedIn, Pinterest, YouTube, and Twitter. Familiarity with the specific features and best practices of each platform is essential.
  • Creative Skills: Proficiency in graphic design tools like Canva, Adobe Photoshop, and other similar software is required. You should also have experience in video editing using tools like Adobe Premiere Pro or equivalent.
  • Analytical Skills: You should be comfortable using analytics tools like Google Analytics, Hootsuite, or Facebook Insights to track the performance of social media campaigns and measure KPIs.
  • Communication and Problem-Solving: Excellent communication skills, both written and verbal, are essential. You must be able to think critically, manage time effectively, and solve problems quickly in a fast-paced work environment.
  • SEO and Content Marketing: Understanding of SEO best practices, web traffic metrics, and buyer personas is important to ensure content resonates with the target audience.
  • Additional Skills: Familiarity with web design and publishing tools will be beneficial. Experience with social media influencer programs and campaigns will also be an advantage.

Benefits:

At ETECHTICS SOFTWARE SOLUTIONS, we value the hard work and dedication of our team members. As a Social Media Marketing Specialist, you will enjoy the following benefits:

  1. Career Development: You will have opportunities for continuous learning and career growth. We support professional development and encourage you to enhance your skills through various training programs.
  2. Collaborative Work Environment: You will work in a creative and collaborative environment where ideas are welcomed, and teamwork is encouraged. You’ll be part of a supportive team that strives to make an impact.
  3. Competitive Salary: We offer a market-competitive salary based on your experience and qualifications. We believe in recognizing and rewarding exceptional performance.
  4. Work-Life Balance: We understand the importance of balancing work and personal life. Our standard working hours are Monday to Friday, 11:00 AM to 7:00 PM, giving you the flexibility you need.
  5. Job Stability: As a full-time, on-site role, you will have job stability and a structured working environment where you can thrive.

Applying Guide:

To apply for the Social Media Marketing Specialist position at ETECHTICS SOFTWARE SOLUTIONS, follow these steps:

  1. Prepare Your Resume: Ensure your resume highlights your experience with social media marketing, content creation, and platform management. Include any relevant skills such as proficiency in design tools and video editing software.
  2. Showcase Your Work: If possible, share links to social media profiles or campaigns you’ve managed. This will give us insight into your creative abilities and the impact you’ve made on previous brands.
  3. Write a Cover Letter: In your cover letter, explain why you are interested in this position and how your skills align with the responsibilities. Be sure to mention any campaigns or initiatives that you are particularly proud of.
  4. Submit Your Application: Send your resume and cover letter to saima@etechtics.com. Be sure to mention “Social Media Marketing Specialist” in the subject line to ensure your application is routed correctly.
  5. Interview Process: If your application is shortlisted, you will be invited for an interview. We will discuss your experience, skills, and how you can contribute to our social media marketing strategy.

FAQs:

  1. What is the work schedule for this role? This is a full-time, on-site role with working hours from 11:00 AM to 7:00 PM, Monday to Friday.
  2. Do I need prior experience in video editing? Yes, experience with video editing tools like Adobe Premiere Pro is required. This is a key component of the role.
  3. What qualifications do I need to apply? A minimum of 1-2 years of experience in social media marketing, along with proficiency in design tools and analytics platforms, is required.
  4. Can I work remotely? No, this is an on-site position at our office in Gulberg 3, Lahore.
  5. How can I stand out in my application? Sharing your social media work samples and any campaigns you’ve led will help showcase your creative and strategic skills.
Asad Hameed
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