Jazz, Pakistan’s leading digital lifestyle provider, is looking for a Specialist Performance Marketing & Analytics to join their team in Islamabad. As a company dedicated to providing exceptional user experiences across all aspects of daily life, Jazz is expanding its digital offerings and seeks a driven individual to support app growth and digital services. This role is ideal for someone passionate about digital marketing, data analysis, and using performance metrics to optimize marketing efforts. If you have experience in performance marketing and enjoy working with data to drive results, this is the opportunity for you.
Responsibilities
The Specialist Performance Marketing & Analytics will be responsible for managing and analyzing the performance of digital campaigns. You will work across a variety of platforms to ensure that the campaigns achieve optimal performance, leading to increased user engagement and retention. Your responsibilities will include:
- Monitor Digital Campaigns
- Oversee and analyze the performance of digital marketing campaigns on platforms such as Google Ads, Facebook, Instagram, TikTok, and others.
- Track metrics like CPI (Cost Per Install), CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), LTV (Lifetime Value), and user engagement to evaluate success.
- Generate Reports and Insights
- Create detailed performance reports with a focus on actionable insights.
- Provide recommendations to improve campaign performance, optimizing spending and strategy for higher returns.
- Real-Time Reporting
- Develop and maintain dashboards to monitor key performance indicators using tools like Google Data Studio, Tableau, or Power BI.
- Ensure accurate data collection from tools like Google Analytics, Firebase, Adjust, and AppsFlyer.
- A/B Testing and Experimentation
- Run experiments to evaluate different creatives, targeting strategies, and bidding models.
- Analyze the effectiveness of these experiments to identify the best-performing combinations.
- Optimize Acquisition Funnels
- Analyze user acquisition funnels and improve conversion rates by identifying and addressing inefficiencies.
- Focus on finding the most cost-effective channels for acquiring high-quality users.
- Budget Tracking and Reconciliation
- Track daily and monthly campaign spending to ensure adherence to the marketing budget.
- Work with the media finance team to reconcile spend and report on the ROI and campaign efficiency.
- Collaborate Across Teams
- Work closely with product, brand, and analytics teams to align digital marketing efforts with company goals.
- Present data-driven insights and performance updates to both technical and non-technical stakeholders.
- Stay Current on Trends
- Continuously monitor digital marketing trends and app growth strategies.
- Use historical data to forecast future performance and recommend strategic adjustments.
- Conduct competitive analysis to benchmark Jazz’s performance against industry standards.
Qualifications
To be successful in this role, you need the following qualifications:
- A degree in Marketing, Business, Data Science, or a related field.
- Up to 2 years of experience in performance marketing, particularly in reporting and analytics, preferably within a mobile app environment.
- Familiarity with tech startups, digital services, or lifestyle apps will be a bonus.
- Proficiency with analytics and reporting tools like Google Analytics, Firebase, AppsFlyer, Tableau, Google Data Studio, and MS Excel.
- Strong understanding of key app marketing metrics, such as CPI, CPA, ROAS, LTV, and retention rates.
- Experience with data visualization and the ability to present complex data clearly and concisely.
- Excellent analytical skills with a keen eye for identifying trends and making data-driven decisions.
- Strong communication skills to explain insights to both technical and non-technical team members.
- A passion for staying updated with the latest trends in digital marketing and app growth.
Benefits
Joining Jazz provides a number of professional and personal benefits:
- Career Growth: Jazz offers continuous learning and development opportunities, ensuring you stay ahead in the fast-evolving digital marketing landscape.
- Impactful Work: As part of a large organization, your work will directly contribute to the success of Jazz’s 75 million customers, enhancing their digital experiences.
- Inclusive Culture: Jazz celebrates diversity and strives to create an inclusive environment where all employees can thrive.
- Competitive Salary: In addition to a competitive salary, you will receive benefits aligned with Jazz’s commitment to its employees’ well-being.
- Collaborative Environment: You will be part of a team that encourages innovation, supports each other, and is driven by shared goals.
Applying Guide
To apply for the Specialist Performance Marketing & Analytics role at Jazz, follow these steps:
- Prepare Your Resume
- Highlight your experience in performance marketing and data analytics, particularly in mobile app environments.
- Ensure your resume reflects your ability to work with various digital marketing tools and platforms.
- Craft a Tailored Cover Letter
- Customize your cover letter to demonstrate why you are passionate about performance marketing and analytics.
- Mention specific achievements in your previous roles that align with the job responsibilities.
- Submit Your Application
- Apply through the job portal or Jazz’s career page.
- Use the “Easy Apply” feature to submit your resume and cover letter.
- Prepare for the Interview
- Review your experience with digital marketing tools and data analysis.
- Be ready to discuss how you’ve used data to optimize marketing campaigns in the past.
- Stay Informed
- Research Jazz’s digital marketing strategies and understand the company’s core values to demonstrate your alignment with their goals.
FAQs
- What is the job location for this position?
This role is based in Islamabad, Pakistan, and requires on-site work. - What experience is required for this role?
You need up to 2 years of experience in performance marketing, particularly in reporting and analytics. Experience with mobile apps is preferred. - What tools will I be working with?
You will work with tools like Google Analytics, Firebase, AppsFlyer, Tableau, Google Data Studio, and MS Excel. - What skills are essential for this position?
Strong analytical, communication, and reporting skills are crucial. Experience with app marketing metrics and data visualization is also required. - Is experience in digital marketing required?
Yes, experience in digital marketing, especially performance marketing in a mobile app environment, is important for this role.
Asad Hameed is an inspiring professional who advanced from salesman to Managing Director of a renowned print media company with 200 employees in just eight years. His journey reflects his ability to align personal skills and education with career goals, showcasing exceptional dedication and strategic growth. Asad’s expertise lies in helping others unlock their potential, craft impactful job applications, and achieve success. His story serves as a guide for professionals striving to excel in competitive industries.
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