Brand Strategy and Social Media Manager

Brand Strategy and Social Media Manager

Asad Hameed

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tossdown is a dynamic company specializing in SAAS e-commerce solutions and cutting-edge digital marketing services tailored to the food industry in Pakistan and Canada. We focus on helping businesses grow their online presence and drive measurable success by creating e-commerce platforms, mobile apps, and highly effective, data-driven marketing strategies.

We are currently looking for a Brand Strategy and Social Media Manager to lead our digital marketing and branding efforts. The ideal candidate will have a strong track record in developing and executing effective social media strategies, brand messaging, and team management, along with proven expertise in e-commerce and digital marketing.

Key Responsibilities

As the Brand Strategy and Social Media Manager, your responsibilities will include:

  • Developing and executing a comprehensive brand strategy, ensuring alignment across all digital platforms and maintaining consistent messaging.
  • Collaborating with social media teams and media buyers to create engaging and targeted content for ads, campaigns, and social media plans.
  • Leading and managing the social media marketing team, providing guidance, strategy, and support for successful campaign execution.
  • Overseeing and managing all aspects of social media and media buying across different platforms to ensure seamless execution.
  • Planning and executing end-to-end digital marketing campaigns that are aligned with clearly defined business objectives and campaign goals.
  • Managing advertising budgets, ensuring cost optimization, effective budget allocation, and timely execution of campaigns.
  • Creating and curating engaging content for digital platforms (websites, blogs, email marketing, social media), working in collaboration with designers and content creators.
  • Developing a detailed social media content calendar and ensuring the timely execution of posting schedules and campaign launches.
  • Monitoring and analyzing campaign performance, website traffic, and user behavior through analytics tools and recommending data-driven improvements.
  • Providing detailed reports and performance analysis to clients, showcasing key insights, campaign outcomes, and actionable recommendations.
  • Staying updated with industry trends, platform updates, and emerging marketing techniques to keep brand presence fresh and relevant.
  • Identifying opportunities for social media innovation, using new tools and approaches to increase audience engagement and expand reach.
  • Ensuring consistency in brand voice and tone across all social media platforms, adhering strictly to brand guidelines.
  • Collaborating with cross-functional teams to align digital marketing efforts with overall business objectives.
  • Working closely with clients to understand their social media goals and adapt strategies to meet their expectations.
  • Managing task management systems effectively, tracking all digital marketing activities, deadlines, and deliverables.

Required Qualifications

We are looking for candidates who have the following qualifications and skills:

  • Educational Qualifications: A Bachelor’s degree in Marketing, Business Administration, or a related field (advanced certifications preferred).
  • Experience: At least 5 years of experience in a digital marketing and social media management role, with experience in leading teams and managing digital marketing campaigns.
  • Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and other essential digital marketing tools.
  • Strong understanding of social media platforms, content management systems (CMS), and task management tools.
  • Expertise in strategizing and overseeing engaging content across various digital channels.
  • Experience in end-to-end marketing campaign execution, including planning, budget management, and monitoring.
  • Skilled in analyzing campaign performance and providing actionable insights for optimization and improved performance.
  • Demonstrated ability to efficiently manage advertising budgets and optimize cost-per-result.
  • Up-to-date knowledge of digital marketing trends, emerging tools, and evolving platform features.
  • Strong leadership capabilities to guide teams effectively and collaborate across departments.
  • Excellent organizational skills to handle multiple accounts, projects, and deadlines simultaneously.
  • Detail-oriented and committed to maintaining brand consistency and adhering to brand guidelines.
  • Exceptional communication and client-facing skills, including the ability to clearly present data, insights, and recommendations.
  • Creative, innovative, and driven to deliver results with a focus on continuous learning and improvement.

Benefits

  • Competitive salary based on experience and skills.
  • Health and wellness benefits (Details discussed during the interview).
  • Collaborative team environment with opportunities for growth.
  • Exposure to diverse e-commerce and digital marketing projects in the food industry.
  • Learning and development opportunities to stay updated with industry trends.
  • A dynamic work culture that promotes innovation, teamwork, and results-driven approaches.

Application Instructions

Interested candidates should submit their CV along with a portfolio (if applicable) to the following email.. You may also apply directly through the tossdown website. Please ensure your CV outlines relevant work experience, qualifications, and any certifications that demonstrate your expertise in digital marketing and social media management.

Asad Hameed
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