Social Media Executive / Content Creator – ZM Trading Academy

Social Media Executive / Content Creator – ZM Trading Academy

Asad Hameed

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Introduction to the Job:
ZM Trading Academy, a leading institution in financial education and trading, is hiring a Social Media Executive / Content Creator to join our team at Askari Corporate Tower, Gulberg III, Lahore. This is a full-time, on-site role designed for individuals passionate about social media, creative content, and digital marketing.

In this role, you’ll play a key part in building and enhancing our online presence. From developing social media strategies to creating engaging content, your work will help connect our brand with a growing audience. We’re looking for someone who is not only creative but also skilled in SEO and understands the dynamics of social media platforms.

Responsibilities:

  1. Develop Social Media Strategies:
    • Create and implement effective social media plans aligned with our business goals.
    • Define target audiences and design content that resonates with their interests.
    • Stay updated on the latest trends, tools, and best practices in the digital space to refine strategies.
  2. Content Creation:
    • Produce visually appealing and engaging content, including images, videos, infographics, and written posts, for platforms like Instagram, Facebook, LinkedIn, and Twitter.
    • Collaborate with the team to gather ideas, updates, and product details for content creation.
    • Maintain a content calendar to ensure timely and consistent posting.
  3. Community Engagement:
    • Monitor social media channels for comments, mentions, and direct messages, responding promptly and professionally.
    • Engage with followers, customers, and influencers to build strong relationships and foster brand loyalty.
    • Develop strategies to encourage user-generated content and boost engagement rates.
  4. SEO and Analytics:
    • Optimize social media content for search engines to improve visibility and organic reach.
    • Analyze performance metrics like engagement rates, impressions, and click-throughs to measure success.
    • Use insights to adjust strategies and maximize the impact of campaigns.
  5. Trend Spotting and Innovation:
    • Stay ahead of emerging trends in social media and content marketing.
    • Introduce creative ideas and formats to make our brand stand out.

Qualifications:

To excel in this role, you should have:

  • Educational Background:
    • A Bachelor’s degree in Marketing, Communications, or a related field.
  • Experience:
    • At least 2 years of experience in social media management and content creation.
    • Hands-on experience with social media platforms like Facebook, Instagram, LinkedIn, and YouTube.
  • Technical Skills:
    • Proficiency in graphic design tools such as Adobe Creative Suite or Canva.
    • Basic video editing skills to create engaging short videos.
    • Strong understanding of SEO principles and tools like Google Analytics.
  • Soft Skills:
    • Excellent communication and writing skills.
    • Creativity and a passion for storytelling through visual and written content.
    • Ability to multitask and manage projects with tight deadlines.

Benefits:

  1. Competitive Salary:
    • Enjoy a market-competitive salary that reflects your skills and experience.
  2. Creative Environment:
    • Work in a supportive and innovative environment where creativity is encouraged.
  3. Professional Growth:
    • Opportunities to learn and grow in the fast-paced world of digital marketing.
  4. Networking Opportunities:
    • Build connections with influencers and industry professionals.
  5. Work-Life Balance:
    • Enjoy a consistent schedule with no excessive overtime demands.

Applying Guide:

  1. Prepare Your Resume:
    • Highlight your experience in social media management, content creation, and SEO. Mention any successful campaigns you’ve led or metrics you’ve improved.
  2. Write a Tailored Cover Letter:
    • Explain why you’re passionate about social media and why you’d be a great fit for ZM Trading Academy. Provide examples of your creativity and problem-solving skills.
  3. Submit Your Application:
    • Apply through the official job portal or email your resume and cover letter to the hiring manager.
  4. Follow Up:
    • After applying, follow up with a polite email or message to confirm your application has been received.

FAQs:

  1. What is the location for this job?
    • The role is based at Askari Corporate Tower, Main Boulevard, Gulberg III, Lahore.
  2. Is this a full-time or part-time position?
    • This is a full-time, on-site role.
  3. What are the required qualifications?
    • A Bachelor’s degree in Marketing or a related field, along with at least 2 years of experience in social media management and content creation.
  4. What platforms will I work on?
    • You’ll manage content for platforms like Instagram, Facebook, LinkedIn, Twitter, and YouTube.
  5. How can I apply?
    • Submit your resume and cover letter through the official job portal or via email. Be sure to showcase your skills and experience in social media and content creation.
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