Introduction to the Job

Are you passionate about search engine optimization (SEO) and eager to work in a fast-paced digital environment? We are looking for an experienced SEO Specialist to join our team at ServeIQ in Lahore.

This role requires strong expertise in link-building, local SEO, keyword ranking, and proficiency with SEO tools like SEMrush, Ahrefs, Google Analytics, and Google Search Console. The ideal candidate should have a deep understanding of restaurant SEO, including keyword research, competitor analysis, and online reputation management.

If you have a strong SEO background, problem-solving mindset, and a data-driven approach to digital marketing, this is the perfect opportunity for you to grow your career in a dynamic and innovative company.

Key Responsibilities

As an SEO Specialist, your primary duties will include:

1. Keyword Research & Optimization

Conduct in-depth keyword research for restaurant menus, locations, and niche markets.
Use both SEO tools and manual research techniques to identify high-value keywords.
Optimize website content, blog posts, and landing pages to improve search engine rankings.

2. Local SEO & Citation Building

Identify free local directories, forums, newspapers, and magazines for restaurant promotions.
Manage Google My Business (GMB) profiles to enhance local search visibility.
Optimize local citations, business listings, and NAP consistency (Name, Address, Phone Number).

3. Link-Building & Authority Growth

Implement strategic link-building campaigns to improve domain authority.
Acquire high-quality backlinks from relevant websites, blogs, and online directories.
Use guest blogging, outreach, and PR strategies to increase online visibility.

4. Reputation Management

Monitor and respond to customer reviews on platforms like Google, Yelp, TripAdvisor, and Facebook.
Develop strategies to encourage positive reviews and manage online reputation.

5. Social Media SEO & Engagement

Grow and manage YouTube and TikTok channels for restaurant promotions.
Optimize social media content to drive traffic and improve brand visibility.
Collaborate with content creators to produce engaging videos and posts.

6. Blogging & Content Marketing

Write and publish SEO-optimized blogs for restaurant promotions.
Use storytelling and engaging content to attract more visitors.
Research trending topics and incorporate LSI keywords for better rankings.

7. Website SEO & Technical Optimization

Conduct on-page SEO audits and implement technical SEO improvements.
Optimize website speed, WC3 validation, and plugin performance.
Ensure mobile-friendliness and structured data implementation for better indexing.

8. Competitor Analysis & Market Research

Analyze competitor SEO strategies to identify growth opportunities.
Monitor keyword rankings, traffic sources, and backlink profiles.
Provide data-driven insights to refine and enhance SEO efforts.

9. Reporting & Performance Tracking

Generate SEO reports using SEMrush, Google Analytics, Google Search Console, and Ahrefs.
Track traffic, conversions, and engagement metrics to measure performance.
Present monthly progress reports and provide data-driven recommendations.

10. Food Delivery Platform Optimization

Manage UberEats, JustEat, and Deliveroo accounts for restaurant clients.
Optimize menu listings, promotions, and marketing campaigns to increase orders.

Qualifications & Skills

To be successful in this role, you should have:

Essential Requirements

✅ Proven experience in SEO, local SEO, and digital marketing.
✅ Expertise in link-building, keyword ranking, and competitor research.
✅ Strong understanding of Google algorithms, ranking factors, and best practices.
✅ Hands-on experience with SEO tools like SEMrush, Ahrefs, Moz, and Google Search Console.
✅ Knowledge of on-page, off-page, and technical SEO strategies.
✅ Excellent content writing skills for blogs, social media, and website content.
✅ Ability to analyze SEO performance data and make data-driven decisions.

Preferred Qualifications

🎓 Bachelor’s degree in Marketing, Digital Marketing, IT, or a related field.
📈 Experience in restaurant marketing, food industry SEO, or hospitality businesses.
📊 Familiarity with Google Ads, Facebook Ads, and paid search campaigns.
🔍 Knowledge of Schema Markup, Core Web Vitals, and structured data.

Benefits of Working with Us

Joining our team comes with exciting benefits:

Competitive Salary – Market-based compensation with performance bonuses.
Professional Growth – Access to training, workshops, and SEO certifications.
Collaborative Work Environment – Work with a dynamic, experienced team.
Hands-On Experience – Work on real-world SEO projects with measurable impact.
Career Advancement Opportunities – Possibility of promotions and leadership roles.
Flexible Work Environment – Supportive and growth-oriented workplace culture.

How to Apply?

Ready to take the next step in your SEO career? Follow these steps to apply:

Step 1: Prepare Your Resume

Highlight your SEO experience, link-building projects, and keyword ranking success stories.
Include any certifications in SEO, Google Analytics, or digital marketing.

Step 2: Submit Your Application

Click the “Apply Now” button and upload your resume.
Attach a cover letter explaining why you’re a great fit for the role.

Step 3: Interview Process

Shortlisted candidates will be invited for an interview to discuss their SEO strategies and technical skills.

Step 4: Join Our Team

If selected, you will receive an offer letter and begin onboarding for your new role!

Frequently Asked Questions (FAQs)

1. What is the primary focus of this SEO role?

The role focuses on local SEO, link-building, competitor analysis, and digital marketing strategies for restaurants.

2. Do I need previous SEO experience?

Yes, previous SEO experience (especially in link-building and local SEO) is required.

3. What tools should I be familiar with?

Candidates should have experience using SEMrush, Ahrefs, Google Analytics, Google Search Console, and other SEO tools.

4. Is this a remote job?

No, this is an on-site position based in Lahore, Pakistan.

5. What industries will I be working with?

You will be working primarily in the restaurant and hospitality industry, optimizing their SEO, social media, and online presence.

Author
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Asad Hameed

Asad Hameed is an inspiring professional who advanced from salesman to Managing Director of a renowned print media company with 200 employees in just eight years. His journey reflects his ability to align personal skills and education with career goals, showcasing exceptional dedication and strategic growth. Asad’s expertise lies in helping others unlock their potential, craft impactful job applications, and achieve success. His story serves as a guide for professionals striving to excel in competitive industries.

SEO Specialist – Full-Time (On-Site) | Lahore, Pakistan